Save Your Spin for Someone Who Cares

Both Sides of the Table

We plan to continue to use PR as an ongoing part of our customer acquisition strategy.&#. One – you’ve shown that you understand how PR plays an important role in customer acquisition and more broadly in your company’s success strategy. Handling PR with VCs.

PR 87

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. 2009 was the year of mobile. Why not rethink acquisition?

Trending Sources

Milestones to Startup Success

Startup Marketing Blog

We didn’t accelerate until verifying that the team had created a great product that met real customer needs and we could generate sufficient user revenue to support sustainable customer acquisition programs. While ROI lets you know if a user acquisition channel is sustainable, the key focus should be on exposing lots of the right people to your fantastic product experience. Of course positive ROI is essential for any customer acquisition program to remain in the mix.

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? April 14, 2009 3:09 PM Eric Santos said. April 14, 2009 4:03 PM Dave McClure said. thats SNL Jan 1976: [link] April 15, 2009 2:00 AM Matt Prados said. April 15, 2009 2:46 PM Alex Pyatetsky said. April 15, 2009 3:48 PM Knowist said. April 15, 2009 4:06 PM Eric said.

The Startup Pyramid

Startup Marketing Blog

Optimize: Streamline a repeatable, scalable customer acquisition process by testing multiple approaches and tracking to improve the right metrics. Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 The Startup Pyramid Every six months I rethink the optimal startup go to market approach based on new insights gained at recent startups. Lately I’ve been using a pyramid to represent the process I’m using.

A New Dawn for Consumer Internet Acquisitions

Genuine VC

Many of formerly rich acquirers like AOL and Yahoo have long since faded past their heyday, and their appetite for acquisitions has subsided along with it.

Building Startup Sales Teams: Tips For Founders


total COCA (Cost of Customer Acquisition). First off, just to be clear, I’ve never been a sales person. I’ve never even. played a sales person on TV. All the points below have been pulled from startup.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

Lessons Learned: Achieving a failure

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, January 30, 2009 Achieving a failure We spend a lot of time planning. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. February 2, 2009 11:50 AM Juho Hamari said. Most of the issues in the posts are actually addressed in the Agile Manifesto itself. :) February 4, 2009 2:08 AM Fred Brunel said. February 5, 2009 5:43 PM Chris Lunt said.

Lean 26

If I Told You I'd Have to Kill You: The Story Behind “The Secret.

Steve Blank

Martin , on March 23, 2009 at 5:10 pm Said: A beautiful example of consilience. Reply Christine , on July 23, 2009 at 11:51 am Said: and how, Mr. Martin. Patrick , on March 23, 2009 at 5:19 pm Said: Great story.

Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Lean 22

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

It fuels our bonus payments, our quarterly earnings, our growth rate, our value at acquisition time. This is part of my ongoing series called “ Start-up Lessons.&#. I was reading Chris Dixon’s blog tonight. He writes with a great perspective and is well worth reading.

NPV 32

Startup Metrics


We'll need to look at different customer acquisition channels, figure out how they are converting, and the expected lifetime value of customers acquired through those channels, and apply cost to those channels. A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation.

Free Customer Development Help –

Startup Marketing Blog

5 Responses to “Free Customer Development Help – Carmen Hughes May 19, 2009 6:26 am hi Sean, ok, i’ve already shot this survey over to 2 of our clients—so far but will be sending to all. david simpson Dec 2, 2009 10:38 am Hi Sean – Your website is far and away the most content-rich, intelligent and generous that I have ever seen.

Transitioning from Developer to Software Entrepreneur

Software By Rob

July 24th, 2009 | Micropreneurship , Startups Building your startup? 12 comments ↓ #1 Daily Links for Saturday, July 25th, 2009 on 07.25.09

A Compilation of the Web's Best Advice for Entrepreneurs

Platforms and Networks

skip to main | skip to sidebar Platforms and Networks Thoughts about platforms, network effects and entrepreneurship Wednesday, November 25, 2009 A Compilation of the Webs Best Advice for Entrepreneurs Below, I link to blog posts and other online resources that offer advice for entrepreneurs. link] November 28, 2009 5:14 PM scott edward walker said. Scott Edward Walker November 29, 2009 7:52 PM Ariel Diaz said.

How to find early adopters

Market by Numbers

Services Marketing Help Downloads Contact Log In How to find early adopters By brantcooper , June 20, 2009 8:12 pm The toughest part about practicing customer development is getting started. Now that you’ve realized how big the world is and that using a megaphone from your roof top is a poor method of user acquisition, what’s next?

Keys to Unlocking Startup Growth

Startup Marketing Blog

The approach I’ve used to attract 10s of millions of users to startups is similar, but allows growth a little earlier (click graphic below for full size). Within a few weeks of initiating the understand phase, we generally have enough user insight to baseline allowable acquisition costs of a new user and begin iterating. These iterations can increase the allowable acquisition cost by more than 10X in only a few months.

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) Reply Greg Boutin , on August 31, 2009 at 12:33 pm Said: A very interesting contribution, Steve. 3 , on August 31, 2009 at 12:48 pm Said: [.] on September 25, 2009 at 9:43 am Said: [.]

Passion as a Competitive Advantage

Software By Rob

November 19th, 2009 | Micropreneurship , Software Development , Startups Building your startup?

SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Getting B-52s through the Soviet Air Defense System » 20 Responses brantcooper , on March 26, 2009 at 3:52 pm Said: Great story, Steve. Reply Dave Goulden , on March 26, 2009 at 11:04 pm Said: I love the redefinition of the market.

To Pay Or Not To Pay To Acquire Users?

Startup Marketing Blog

I like to start with free customer acquisition channels since they obviously offer the best opportunity to generate a positive ROI. Leveraging this early user flow we optimize the first user experience for the right target users and introduce a business model that generates sufficient revenue to fund future paid user acquisition. And this competition will likely be savvy enough to replicate the customer acquisition and monetization approaches that you worked hard to invent.

Consumer Web Platforms: Apps & Customer Acquisition (TieCon 2009.

500 Hats

Consumer Web Platforms & Customer Acquisition View more presentations from Dave Mcclure. & a Crapload of Revenue   (May 2008) Successful Platforms Have 3 Things:  Features, Users, Money  (Nov 08)  Posted by Dave on Friday, May 15, 2009 at 10:21 AM in Geeks, Tech, Startups | Permalink Technorati Tags : facebook , google , myspace , platforms , social networks , tiecon , twitter Digg This | Save to

Crowdsourcing Your Product Name

Software By Rob

October 29th, 2009 | Micropreneurship , Software Development Building your startup?

Hiring at a Startup? Know Thy Weaknesses

Both Sides of the Table

Have you worked in marketing / customer acquisition before? - This is part of my ongoing series on Startup Advice. I was reading one of my favorite websites for entrepreneurs, VentureHacks, this weekend and noticed that they are running a long piece on how to pick a co-founder.

Expenses You Don't Think of When Starting a Business

Software By Rob

January 7th, 2009 | Micropreneurship , Startups Building your startup? 43 Interesting Finds: January 13, 2009 « Hank Wallace on 01.13.09

The Story Behind the Secret History Part II. Getting B-52s through.

Steve Blank

Getting B-52s through the Soviet Air Defense System Posted on March 29, 2009 by steveblank This is post II of how I came to write “ The Secret History of Silicon Valley “ 1974. Reply Calvin Chin , on April 3, 2009 at 4:21 pm Said: Great war stories, Steve.

How To Wind Down Your Company – New Series | Ask The VC

Ask The VC

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. March 25, 2009 9:16 AM Jesse Farmer said.

A Roadmap of Yahoo's Acquisition Targets

Inc Startups

Marissa Mayer made her first official acquisition last week with Stamped. We're looking for smaller-scale acquisitions that align well overall with our businesses," Mayer said last week in a shareholder conference call. A Quora acquisition wouldn't be cheap, either.

Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

February 10th, 2009 | Micropreneurship , Startups Building your startup? John Sternal #22 My Pecha Kucha Presentation at the 2009 Business of Software Conference | Software by Rob on 11.16.09

User Growth Vs Revenue (Why “Free Only” May Limit Growth)

Startup Marketing Blog

I had no idea why these users were dropping out of the acquisition funnel at such alarmingly high rates. 9 Responses to “User Growth Vs Revenue (Why “Free Only&# May Limit Growth)&# Bill Allred Apr 7, 2009 6:57 pm Sean, One more reason, related to #3, is that charging money ensures that you’re building the right product. Evan Apr 9, 2009 4:55 pm I have a curiosity question about #1. NC Apr 10, 2009 12:20 pm So refreshing to read this, Sean.

Why A Link from TechCrunch Will Not Make You Rich | Software by Rob

Software By Rob

September 23rd, 2009 | Micropreneurship , Startups Building your startup?


Lean Startups aren't Cheap Startups

Steve Blank

What’s the customer acquisition cost? Reply Sean Murphy , on November 2, 2009 at 11:55 am Said: This is a common misunderstanding and one that bootstrappers trip over. Reply links for 2009-11-02 « Blarney Fellow , on November 2, 2009 at 5:10 pm Said: [.]

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan


Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses.

Acquisition As An Exit Alternative | VentureArchetypes Blog: Seed.

Seed Stage Capital

Posted by Nathan Beckord, CFA at 2:07 PM Labels: acquisitions , synergy 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Like this article?

Relative Value v. Absolute Value

Thinking About Thinking

I’ve seen it in many different instances, but most classically during an acquisition process.

How to Determine the Optimal Price for Your Web Service

Startup Marketing Blog

An optimal price allows the startup to grow at the fastest possible rate by maximizing profitable investments in customer acquisition programs and/or offering a free version to drive broad user adoption. Demand generation is expensive (unless driven through viral tactics) and therefore requires premium pricing to create a high allowable user acquisition cost. Keep this in mind when determining allowable acquisition cost based on a user’s lifetime value.

One of the Most Time Consuming Startup Roadblocks

Software By Rob

July 14th, 2009 | Micropreneurship Building your startup?

What is Class F common stock?

Startup Company Lawyer

Adeo Ressi , the founding member of The Funded , recently announced the establishment of The Funded Founder Institute. The Founder Institute helps founders launch innovative companies by providing training, services, and company-building assignments, such as incorporating the business, filing provision patents, and setting up books and records. The Institute offers a four month program, called a Semester, hosted initially in the Bay Area and then expanding to locations around the world.