2011 Marketing Metrics Sales 
Duct Tape Marketing
MAY 11, 2022
Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. 4:02] What is call tracking and how do marketers use it today? [7:08]
Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From that analysis, they could identify the incremental sales in country X compared to Y, Z and A.
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ConversionXL
MARCH 19, 2020
An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.
VC Adventure
AUGUST 31, 2017
If you read my blog regularly you know I love (LOVE) metrics. They took the 92 public SaaS companies and analyzed their key operating metrics. The valuation metrics show this clearly. Not surprisingly companies raised well above their revenue level in the earlier stages as they built product and sales and marketing.
YoungUpstarts
JULY 18, 2013
Well, Jay Baer , author of “ Youtility: Why Smart Marketing Is about Help Not Hype “, seems to think so. I first blogged about Jay’s notion of helpful marketing last year after hearing his engaging podcast on Copyblogger Radio. In fact, shoppers in 2011 need 10.4 Mapping Customer Needs to Useful Marketing.
Startup Professionals Musings
DECEMBER 7, 2013
get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. Raising capital isn’t the be all and end all of startup success.
Both Sides of the Table
SEPTEMBER 10, 2021
With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?
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