Remove 2014 Remove Analytics Remove Media Remove Metrics
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. What was surprising, even to me (!), Everything.

Analytics 141
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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

2014 is almost here. Here are my 10 rules for #winning in 2014. This is nothing compared to 2014 and beyond. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. Please stop being stupid in 2014. Be ready to spend days digging in the analytics data.

PPC 123
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How to create a sustainable social media strategy for your startup

The Next Web

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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Cracking the Code of Data-Driven Marketing

Duct Tape Marketing

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. What do you see that businesses need to be doing? [21:35] Like this show?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Tools used in this post.

Metrics 60