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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. After a quick google it became clear that this was the name for our new agency. 2- A name that came to my mind. 1- Suggested by a friend.

Naming 102
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Image source.

Retention 113
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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). I, I think the key for me is as consumers of consumer products, but also in our B2B world, you come to expect convenience and personalization. powered by.

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Make Visiting Your E-Commerce Site More Tempting Than A Cinnabon

YoungUpstarts

Email messages are another opportunity for the brand to tailor content for customers by including names, product recommendations or special deals on items in the shopper’s wish list. Considering that the average e-commerce site took nearly double that to load in 2014, it’s possible that your brand has some work to do.

B2B 100
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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. I can send you that 2014 report and you can see it. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report.

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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

You can see this in sites where the website’s navigation uses vague internal terms like “Back Office Services” or the names of your company’s various divisions. In 2008, famed digital trends and internet analyst Mary Meeker predicted that mobile web traffic would overtake desktop traffic by 2014. Content is king.

Mobile 48