Startup Professionals Musings

DECEMBER 9, 2019

Yet overall more than two-thirds of crowdfunding campaigns do not meet their monetary goal and have to return anything they do collect. In most cases, a crowdfunding campaign can be rolled out more quickly, and earlier in the development cycle than a campaign to find professional investors.

Non-disclosure Agreement 299

Non-disclosure Agreement Angel Investor Bootstrapping SEC 299

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. lovevalgeisler) November 5, 2019. Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. lovevalgeisler) November 5, 2019. Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. You can send tailored messages based on segments. The problem?

Email 133

Email Software Review Campaign Metrics 133

Up and Running

JULY 7, 2021

In a recent B2B study , 86% of buyers expressed interest in accessing visual or interactive content over other forms. Facebook ads, Instagram ads, celebrity endorsements, social media events — designing marketing campaigns inclusive of social media platforms will get the word out that a brand like yours exists. Don’t believe us?

eCommerce 149

eCommerce Social Media Naming Technical Review 149

YoungUpstarts

DECEMBER 28, 2015

When done right, meaningful ads can play an important role in giving proven content a more prominent stage, whether it’s in maximizing reach to an existing audience or launching campaigns in a new market. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). Pay per minute and pay per text costs in 2019. Most of us have lost a bank card and had to wait for a replacement. It’s just unrealistic.

Customer 85

Customer Community Revenue Software Review 85

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Marketing is a vital ingredient for the success of any business, but it’s particularly critical for B2C and B2B SaaS.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

Duct Tape Marketing

MAY 22, 2019

John Jantsch: We’re in the middle of 2019 when we’re recording this show and you have a new course, or you’ve relaunched your course on SEO training. People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense. Brian Dean: Plenty.

SEO 60

SEO Kansas City Kansas Missouri 60

Austin Startup

JUNE 26, 2019

JuiceBox Hero team members Ada Ryland, Laurie Felker Jones, Andrea Troncoso, Youssef Chaker & Laurie’s son Dean, an inspiration for the venture (not pictured: Breck Baig, Caroline Garry) After two wonderful years, JuiceBox Hero is discontinuing service as of June 28, 2019. Lean into it. Step on the scale. I’d love that. What’s next?

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

FEBRUARY 18, 2019

Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions. If you’re not a big brand, influencer campaigns can generate the brand mentions (i.e. How to use Facebook for market research. source material) for market research.

Social Media 129

Social Media Media Marketing Campaign 129

Duct Tape Marketing

JULY 14, 2022

Her previous startup, a real estate tech company, was acquired in 2019. She's also spent 12 years in startups and built three successful companies without venture capital backing her previous startup a real estate tech company was acquired in 2019 as a revenue driven founder, specializing in sales and business development. Get Semrush.

Technical Review 84

Technical Review Demand Cofounder Video 84

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JANUARY 18, 2022

In the SaaS industry alone, it’s estimated that every company founded in 2019 had around ten competitors on average. Studies show that only 5% of B2B customers are ready to buy. Use this information to drive your marketing and create campaigns that people want to share and shout about online. Every day in the U.S.,

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

SEPTEMBER 22, 2020

The first step to any successful outreach campaign is to find the right blogs to reach out to. For instance, on Facebook, there’s a popular group, “ B2B bloggers boost group ,” for link-builders and content marketers. amediting — Elisa Doucette (@elisadoucette) May 20, 2019. The more targeted your list, the better.

Social Media 116

Social Media SEO Email Campaign 116

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. From here, I touch upon a simple but powerful complication: When marketing a B2B company solving a marketing challenge, you’re faced with an overwhelming array of choices.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. As a B2B business, we’ve struggled with this problem for a long time. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Duct Tape Marketing

OCTOBER 26, 2022

The quick version of the story is in 2019 99, 19 98, I started a web hosting company. You know, is this person coming in on a high value ad campaign? But if you're doing b2b, you're probably not on a phone doing it. Ben Congleton (01:58): That's a good story. It's, there's like the long version and short version of that story.

SMS 92

SMS Technical Review Channel Cofounder 92

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. It will kick off a really powerful conversation that will go well beyond attribution modeling and encompass everything from the campaign strategy, landing pages, abandonment rates and more. A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Over time, statistics become less relevant; the links you earn in 2019 could go to another, more recent study in 2020. Update it for 2019. Some content marketers have it “easy,” working in highly visual industries (e.g.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s By 2019, it had surpassed it, with 16,000 monthly queries.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). This data set looks at 8,610 IPOS over 39 years from 1980-2019. Sounds too good to be true?

IPO 82

IPO Customer Matching Silicon Valley 82