Cracking the Code
MARCH 12, 2010
The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Europe Consumer. (1). My Investments.
ConversionXL
OCTOBER 13, 2015
people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Acquisition Efficiency.
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Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). But not, ever, in aggregate.].
Duct Tape Marketing
FEBRUARY 28, 2022
And I think that we need to start thinking much more about these seemingly unlikely events and how they'll change our companies, because it turns out that well, any one of these might be unlikely and aggregate. I, I think the question to be asking, you know, is whether the goal is acquisition or whether it's shaping, right.
BeyondVC
FEBRUARY 8, 2007
However what is interesting is that Nokia is offering this service through an acquisition they recently made. We also need to figure out if they are doing it with partners or doing it themselves either from an internally built application or through an acquisition. For me, it is pretty clear where Nokia is trying to go. million tracks.
ConversionXL
JUNE 21, 2015
It’s among the very best CRO events in the world, and of course in Europe. Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Stay away from aggregate metrics – combine, segment, visualize, predict. Data is not easy.
ConversionXL
AUGUST 21, 2014
Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. Before 2007, O2 Ireland, part of Telefonica Europe , had a ton of disparate data and very little insight as to what it all meant.
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