Acquisition Aggregator Europe Revenue 
Cracking the Code
MARCH 12, 2010
Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. Europe Consumer. (1).
ConversionXL
OCTOBER 13, 2015
people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Average Revenue Per Customer. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels?
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Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). But not, ever, in aggregate.].
BeyondVC
FEBRUARY 8, 2007
However what is interesting is that Nokia is offering this service through an acquisition they recently made. In other words, from a business model perspective, Nokia is going directly after the end consumer and encroaching on precious data and subscription revenue of their carrier partners. million tracks.
ConversionXL
AUGUST 21, 2014
This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
ConversionXL
MARCH 26, 2014
If traffic from one particular source or device behaves significantly different than the rest, it’s enough to screw up your test data completely – and thus also what you’re taking away from the test; in terms of insight as well as revenue. Once we have the segments, we can examine their purchase rates , page flows & devices used.
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