View from Seed

JUNE 5, 2018

We launched the Hiring Bootcamp to equip portfolio founders and hiring managers with the best practices around building a hiring machine , so they can maximize their chances of getting the best talent into the door efficiently. Intense discussion on what are the right metrics to track around recruiting. Metrics, metrics, and metrics!

Hiring 120

Hiring Portfolio Metrics B2C 120

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. If you are familiar with the concept of A/B (split) testing than this type of revenue management and optimization will make sense for the business.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

JUNE 8, 2017

” How does Netflix manage to find the right show for the right user so quickly? Acquisition segments. Acquisition segments. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. customer acquisition cost or CAC). To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Google Tag Manager is one such solution. Mobile content consumption, behavior along key metrics (time, bounces etc.) It is free.

Analytics 141

Analytics Metrics Mobile DC 141

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

FEBRUARY 10, 2016

"Analysts" spewing data out left right and center, after spending so much time tagging and re-tagging and Google Tag Managering. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm . This is harder than it sounds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. The tool provides you with important metrics like group board followers, collaborators, total pins, number of repins, creator and last updated, to give you an idea of the popularity and activity on each board.

Social Media 77

Social Media Social Network Channel HTML 77

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. And they’ve managed to fit in compelling CTAs along the way. .

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Focus on optimizing your Cost per Acquisition (CPA). Entertain Me 2. Inform Me. Provide Utility.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for.

Framework 163

Framework Marketing Metrics Audience 163

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert. Hello Chris Yeh!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Now, I better understand visitor acquisition. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

NOVEMBER 8, 2018

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market. If changes to product listings fail to increase them, Amazon’s algorithms are unlikely to boost your visibility.

B2B 100

B2B eCommerce Search Technical Review 100

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers.

Metrics 48

Metrics CPA Lean Marketing 48

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. Assuming there is strong ROI in influencer marketing and that it can work for your business, how do you go about finding, recruiting, and managing influencers?

Marketing 78

Marketing B2C Social Media Channel 78

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MARCH 3, 2021

Many PPC managers agree that one of the best optimization practices is single keyword ad groups. Google Ads cost-per-conversion metrics. SEO has a wonderful way of drastically lowering cost-per-acquisition over time. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks.

PPC 146

PPC SEO Campaign Analytics 146

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. We can say the same thing for B2C products, for example, HeadSpace. Image Source. So it comes down to this: how loyal are you to Headspace?

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. We can say the same thing for B2C products, for example, HeadSpace. Image Source. So it comes down to this: how loyal are you to Headspace?

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Starbucks manages loyalty differently, by allowing customers to earn points for purchases. You can do this by tracking metrics and user behavior. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Gaining market share is the best thing a brand can do for its loyalty metrics, word of mouth, and getting into a consideration set of buyers. When differentiation doesn’t matter. One-hundred percent.

Differentiation 162

Differentiation Software Review United States Demand 162

VC Cafe

JANUARY 16, 2011

Its i-nigma solution comprises of a mobile multi-barcode reader application and an integrated platform for managing barcode services. This allows customers to create, manage and track processes that include tagging of physical objects using barcodes. Established back in 2003, Comarcom Ltd. Flash Networks.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110