Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. I service guy.

Channel 65

Channel Acquisition Framework B2B 65

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Product marketing can partner with marketers to: Find channels; Decide on content ; Refine messaging; and, Remove friction to signing up and booking demo calls. Use brand marketing for awareness.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. Maximizing Return on Investment (ROI) is a top priority for marketers. One powerful tool that can help achieve this goal is the marketing funnel.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Acquisition segments. Acquisition segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Contextual segments. Behavioral segments.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? And automated marketing tools allow, have you to create consistent multi-channel campaigns for clear, concise communications and less mixed messages. So acquisitions are they're, they're tricky.

CPA 72

CPA Technical Review Revenue Forecast 72

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It had oversight from the president, and that community organized the Save Harley campaign. So that was the key thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Use Google Ads scripts to automate PPC campaigns. Frameworks/Libraries (e.g., You don’t have to learn frameworks, but to understand the power of JavaScript, you need to know why they’re used. It also has frameworks.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ITSMA’s ABM framework simplifies these types.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JULY 5, 2013

According to a survey of over 72 Million customers shopping on 86 retail sites, marketing data company, Custora has learned that Email is the number 3 source of customer acquisition. of total customer acquisition – and CPC with 10% acquisition. A Hypothetical Framework Where Retargeting Generates More Loyal Customers.

Email 123

Email Networking Widget Acquisition 123

Occam's Razor

DECEMBER 9, 2009

Web Sales is considered a channel in the same way our call-centre, local branches and customer account managers are. In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. Currently, I lead a small team of analysts at a medium-sized bank. Now you know.

Analytics 95

Analytics Framework Web Lean 95

ConversionXL

JANUARY 24, 2017

Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting. Here’s a good article to read if you’re looking to brush up on such a framework. A profound knowledge in every aspect of marketing and business development is necessary (e.g.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

SEPTEMBER 25, 2018

There are different frameworks out there, but we like Pirate Metrics since it aligns quite well with how SaaS products are built and marketed. Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral. Marketing attribution : Which channel or campaign brought the user to us?

Retention 107

Retention Metrics Analytics Channel 107

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges. Step 1: Define your goals.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Up and Running

DECEMBER 20, 2016

It has become a core part of any business’s marketing strategy, and it needs to support your business goals, and prove its value in comparison to other channels for resources, budget, and executive buy-in. Consider developing an offer such as a whitepaper or an ebook, and create a campaign around it to incite email sign-ups.

Social Media 60

Social Media Media Small Business Marketing 60

ConversionXL

APRIL 24, 2014

This disproportionate emphasis on getting more leads has forced customer acquisition efforts to burn money & time unnecessarily, while simultaneously turning the Internet into a game where advertisers say “Look at me” and regular people try to avoid being sold to at all costs. Don’t Forget About Me After I Give You My Email Address.

Email 126

Email Programming Framework Campaign 126

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. Further down the line, they might be looking to improve their entire marketing campaign.

Equity 94

Equity Marketing Social Media Software Review 94

The Startup Magazine

SEPTEMBER 12, 2023

Here are the most effective digital marketing channels to skyrocket your business’s success. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts.

Channel 158

Channel Social Media Marketing PPC 158

ConversionXL

OCTOBER 1, 2022

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. Because of this, hidden channels are often overlooked.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

OCTOBER 22, 2018

If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I believe this happens because we stumble across an insight about our market that breaks our previous frameworks and understanding. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

NOVEMBER 10, 2020

Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). How Atlassian used the conceptual, strategic, and tactical frameworks . Distribution framework.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

AUGUST 30, 2018

It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site. The ResearchXL framework uses quantitative and qualitative user research to inform CRO strategies. Step 2: Create a framework for user research.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Campaign Cost Analysis. The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals. and how often each User comes (acquisition metrics).

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

AUGUST 9, 2016

I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60