Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Steve Blank

JULY 29, 2013

A founder typically recruits co-founders and then becomes part of the founding team involved in day-to-day company operations. In addition, the founding CEO thrives operating in chaos and uncertainty. They deal with the daily crisis of product development and acquiring early customers. FIgure out who you are.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

Up and Running

JULY 26, 2017

Learn more about validating your business idea and product concept here. The MVP concept, popularized by Eric Rice of Lean Startup , assumes that before going all in and pouring significant sums into product development, you test the grounds with a “beta” version of your product. What mobile OS systems do they use?

Mobile 81

Mobile Application Development Web Software Review 81

Duct Tape Marketing

NOVEMBER 9, 2022

Smart Execution is the secret sauce of the growth and marketing operating system Clare Price has created that has helped so many businesses achieve clarity, confidence, and control of all their marketing functions. Clare Price (03:49): Well, the way that we do it is we've developed six canvases that focus on six core areas of business growth.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Steve Blank

MARCH 4, 2014

A business model guides an organization to create and deliver products/service and make money from it. It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. StageGate Process.

IRR 335

IRR Startup Business Model Agile 335

Up and Running

SEPTEMBER 20, 2016

Facebook, Apple, and Microsoft all started in garages or dorms, and didn’t raise money until later on when they were ready to scale up operations. enabling you to expand on an already working business model), and if you’re in the extremely early stages of building your company, you still need to develop your product.

Early Stage 60

Early Stage Startup Forecast Channel 60

YoungUpstarts

JULY 5, 2018

The rise of Amazon and other online sites has significantly disrupted traditional retailing operations across the nation. Here are some things to keep in mind when strategizing subscriptions: Experimentation will be needed : Personalization can be hard to nail, even with all of the data gleaned from customers informing product development.

Programming 113

Programming Bankruptcy Curation Retention 113

Steve Blank

DECEMBER 8, 2015

Acquiring a growth-stage private startup can provide a faster ROI at lower risk than the acquisition of an early- stage startup. For example, Google’s acquisition of Nest (which had customers, revenue and a distribution channel) allowed it to enter the connected home market immediately.

Silicon Valley 120

Silicon Valley Acquisition Boston Early Stage 120

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Pay attention to your close rate per channel. Cognism previously operated a leads-based paid media model. an ebook); Then you blast them with sales messaging (e.g.,

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Which marketing channels drive the most traffic?

Product 142

Product Marketing Software Review Social Media 142

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. don’t think about at all.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. don’t think about at all.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

NOVEMBER 1, 2017

I’m moving out of an operational role. And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. Social media, it’s just channels. She has over 300,000 subscribers to her YouTube channel now.

Cost 38

Cost Marketing Audience Media 38

Startup Lessons Learned

OCTOBER 23, 2013

LSC: Tell us about the customer development you did for your book: Alistair: We''ve been thrilled at how Lean Analytics seemed to resonate with founders. As operators of an accelerator—and founders in our own right—Ben and I had constantly struggled with what the “right” numbers are for a business. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

AUGUST 30, 2018

It slows product development. To find allies, ask : Which departments indirectly use your product and have connections to people in the user roles you’re targeting? Include notes from your internal team that explain how insights are influencing product development. It costs money. It has no clear ROI.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

infochachkie.com

SEPTEMBER 24, 2011

Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Thus, as your startup matures, many of your operational functions can be successfully outsourced. Their story, market positioning, products, etc. are well defined and broadly understood. 6 Comments. 4 Comments.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

ConversionXL

FEBRUARY 6, 2019

The answers help define which marketing messages and channels will be most influential. As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Product led. How should you price your product?

Product 124

Product Marketing Differentiation Harvest 124

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. Great for visualizing work of product development. In addition, TheFunded.com allows entrepreneurs to view and share term sheets, to assist one other finding good investor, and to discuss the many facets of operating a business. Roku Channel Store. Analytics blog â??

Software Review 53

Software Review Technical Review Startup 53

techcrunch.com

OCTOBER 23, 2010

This is the first post in what’s going to be a series of blogs on how to go from nothing – no connections, no team, no money and no knowledge of how the startup industry really works – to operating a growing business. I’m taking a 52 week course in how to start up, run, operate, and achieve self employment.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. We are trying to… This is the operative word: Trying. And they will shock you with the profits they deliver. Like everyone else, I love TV.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It’s been the industry’s go-to resource for 15 years, covering every imaginable nuance of call-center operations in a staggering level of detail. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

APRIL 3, 2019

Why our CRO jobs will die: Teams operate at different paces. Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Historically that’s been expensive. Not anymore.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114