ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

Startup Professionals Musings

MARCH 5, 2023

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support. Customer acquisition, retention, and support.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

NOVEMBER 23, 2022

It’s like they thought about the attendees and what they need and then designed a format focused on them. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. How will you act?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

Up and Running

SEPTEMBER 14, 2021

The Relationship Funnel is designed to accomplish two goals: 1. A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. You can also do the following: Increase the level of client happiness and retention. Consider the relational performance of your funnel.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. The truth is, pricing usually isn’t the issue.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Both metrics represent high engagement. Why does YouTube elevate AVD and CTR?

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Building loyalty starts with what you do post-purchase and continues with retention emails. But that alone is too general, so it’s important to get specific by setting clear metric objectives.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 18, 2022

For example, Toggl is a set of tools designed to help teams work more effectively: Its USP for its most popular tool, Toggl Track, fits in with the company’s mission to be effective, empowering, and effortless. There’s no metric to measure customers’ emotional responses and what impact those subjective emotions have on your business.

Equity 94

Equity Marketing Social Media Software Review 94

Startup Professionals Musings

JUNE 5, 2020

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Customer acquisition, retention, and support. Customer acquisition, retention, and support.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 1, 2017

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. Customer loyalty is sometimes confused with customer satisfaction, as well as retention.

Customer 114

Customer Retention B2C Programming 114

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. As far my interior designing company, for example, is no longer doing business in the same way. We now design homes for the less affluent. 11- Paying attention to metrics. Thanks to Gavin Johnson, Evking ! #3-

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance. provided a near 19% response rate.

Retention 82

Retention Developer Customer Programming 82

ConversionXL

AUGUST 23, 2017

Rather, we build models hoping to reflect reality with a certain degree of accuracy, but with the tradeoff that they’re usable and help us make customer-focused product, design, UX, and marketing decisions. Depending on the expert you’re following and the product you’re mapping, the design will be different.

Customer 130

Customer Channel Design Retention 130

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. In this blog post, we will cover how you can design a referral program that’s right for your business and then launch it with ease. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER. Engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JULY 28, 2021

It promises to be the future of analytics, with cross-platform tracking, AI-driven data, and privacy-centric design. . The big changes are designed to help you “get ready for what’s next”, as opposed to solely reacting to what’s already happened. How GA4 differs from Universal Analytics. Here’s how: 1.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s product design so thrilling that every customer spreads the word to five more. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. Priority depends on your goals (e.g.

Restful 202

Restful Founder Revenue Acquisition 202

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

AUGUST 1, 2017

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. Customer loyalty is sometimes confused with customer satisfaction, as well as retention.

Customer 91

Customer Retention B2C Programming 91

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Samsung found that television owners saw their sets as furniture and, therefore, valued sleek design.) When should you conduct user research ?

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

OCTOBER 30, 2021

Your marketing funnel strategies in the previous stages are designed to bring prospects to this point. with copy, social proof, and hero images) Fear (Use scarcity and the PAS formula: problem, agitation, solution) Trust (Use clean design, clear contact details, and social proof). You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 3, 2019

Brian Cugelman: “Consumer Psychology, Dopamine, and Conversion Design”. Try out different tactics, tools, offers, and designs. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Invites went up 50%; 35% lift in referral acquisition.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

FEBRUARY 3, 2022

Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. As you design your website, consider how your customers will interact with your business. Ask employees (preferably ones that are unfamiliar with the website design) to complete a set list of tasks on your website.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

APRIL 6, 2016

The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Claire Vo: CRO Metrics for Performance and Insight. Big changes w/ big results + Big design changes. Wrong Success Metric (OEC). Image Credit: Punchline Copy. The model is made up of 4 parts: Triggers.

Retention 48

Retention Algorithm Software Review Conversion 48