Remove Acquisition Remove Finance Remove Metrics Remove Sales
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.

Metrics 150
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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

billion dollar sale to Oracle from Bozeman, Montana. Finance has homes in New York, Hong Kong, and London. Finding talent and financing isn’t the only hurdle to overcome on the road to startup success. But it is an important metric for firms in pursuit of explosive growth. Energy is still the domain of Houston and Dubai.

Las Vegas 309
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When Planning A Startup, A Top Priority Is Location

Startup Professionals Musings

billion dollar sale to Oracle from Bozeman, Montana. Finance has homes in New York, Hong Kong, and London. Finding talent and financing isn’t the only hurdle to overcome on the road to startup success. But it is an important metric for firms in pursuit of explosive growth. Energy is still the domain of Houston and Dubai.

Las Vegas 243
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Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”.

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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Because you control everything.

Metrics 137
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. How will you act? Gaetano DiNardi.

B2B 94