SoCal CTO

MARCH 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Kevin Federline Search Engine Just saw a post - Sleep with a pop star, get your own branded search engine. talking about Prodeges Search with Kevin Site - [link]. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Search Engineer 150

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. and AdWords ads.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., How market share and revenue have grown. Marketing strategy. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

MAY 10, 2021

Your app may cost you money, but the revenue it generates may justify the budget. You can start by researching your competitors to gain an understanding of cost structure, revenue generation, and the business model for your app. What has your revenue been for the last 1-3 years? What is your customer acquisition cost?

Artificial Inteligence 150

Artificial Inteligence Developer Development Team Review United Kingdom 150

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. in the past years, according to a research by IDC.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Due to that, we decided to widen our client base to increase our revenue. 11- Paying attention to metrics.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ConversionXL

JULY 21, 2022

This leads to greater brand awareness , revenues, and customer loyalty. For example, someone looking for accounting software might start their journey by searching for the benefits of using accounting software. When they’re aligned revenue and profits increase. Intelligent Blends increases revenue with push notifications.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JULY 3, 2020

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122

SEO HTML Technical Review Caching 122

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Professionals Musings

OCTOBER 13, 2021

Yahoo has been an example of a company which expanded in all directions through 53 acquisitions, to the point where most customers were confused, and it was overtaken by Google as your main search engine. Obsessive sales – must meet revenue goals. Hypermetricemia – metrics for everything.

Dilution 334

Dilution Metrics Acquisition Revenue 334

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” End of theory.&#

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

Reid Hoffman

JULY 23, 2020

Companies make acquisitions based on strategic goal that are aligned with their inner workings. This strategic value-oriented approach is one of the things that gives Silicon Valley its crazy reputation among traditional investors, who live and die by financial metrics. That focus on short-term financial metrics is shortsighted.

IPO 36

IPO Exit Strategy Acquisition Technical Review 36

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. R : Revenue - can you monetize any of this behavior?

Metrics 225

Metrics Startup Retention Acquisition 225

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JULY 28, 2021

Automatically collected events such as scrolls, site search, video engagement, and outbound clicks that can be enabled or disabled to suit your website or app. It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Enhanced measurement events. Improved debugging. Reports snapshot.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales. Yes, of course.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? So a lot of times we'll help, 'em understand they wanna buy controllership work, which is just the, you know, the full on financial cash movement of all of their revenue through all of their systems. Blumer CPAs.

CPA 72

CPA Technical Review Revenue Forecast 72

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Phone tracking without software—keeping track of queries, and asking not only if they came from your website, but what did they search, did they use Google or Bing? Acquisition Cost of a New Customer. Do you feel the same way?

Marketing 60

Marketing Social Media Campaign Acquisition 60

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in sales, compared to B2C’s $2.3 So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) That would mean the 1100 new customers in March are the result of February’s acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

SoCal CTO

MARCH 5, 2007

However, Elgg could power 100,000 networks and it would make no difference - there is no revenue stream as we give everything away under a GPL license. Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. I understand his frustration.

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Agile VC

JUNE 5, 2011

They’ve grown from nothing to >$2B in revenue in 30 months time, making the company among the fastest growing businesses in the histroy of the world. How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales.

North America 100

North America Chicago Boston Silicon Valley 100