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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”: ( Image source ). Alright, look, I get it.

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann Peck & Suzanne B. AAA Auto Insurance.

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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

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10 Big Ideas For Small Business Marketing

YoungUpstarts

Facebook is an advertising platform. We’ll have to accept Facebook as largely an advertising platform. Messaging apps are actually the #1 social media trend advertising and marketing executives say they’ll be focused on for 2018. This is a channel most small businesses could use, too. That’s as it should be. They won’t.

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

This still ubiquitous book of business listings, made of the cheapest paper stock available and found on shelves and in recycling bins everywhere, has historically been a great way for businesses to reach local customers – from “ AAAA Auto Repair ” all the way down to “ ZZZZ Welding.” Outdoor and print.

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

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4 Ways Search Engine Optimization Can Help Your Business

YoungUpstarts

It is easy to feel that your small business’ website will be swallowed up and forgotten, which is why search engine optimization, or SEO, is crucial to boost your online visibility. What exactly is search engine optimization? SEO helps to bring quality traffic to your website without unnecessary and expensive advertisements.

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