Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 77

Metrics Social Media Viral Technical Review 77

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Through learning milestones approximated to stages of a company’s development, one could achieve positive improvements in a it’s core metrics.

Lean 193

Lean Technical Review North America Startup 193

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Channel-level expertise: An understanding of how the channels work (e.g., Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 4, 2022

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

MAY 5, 2017

The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Manage cash flow personally every day.

Cost 144

Cost Social Media Startup Viral 144

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Social Media 329

Social Media Metrics Viral Channel 329

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Third: cost. Marketing cost is not the best measure of success. Well-tuned metrics are an absolute must.

Viral 62

Viral Product Channel Audience 62

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 238

Social Media Media Cost Startup 238

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 199

Social Media Media Analytics Viral 199

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. If it’s got so many pitfalls, why so many companies keep using it?

Startup 110

Startup Non-Compete Viral Software Review 110

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land. for every $1.00 Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Steve Blank

FEBRUARY 22, 2010

An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate. For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. Startup Metrics. Cost Per Acquisition Paid.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Startup Lessons Learned

NOVEMBER 7, 2008

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Just load them all in and choose a low cost-per-click. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For example, if your world is printers, your blogging messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Social Media 120

Social Media Metrics Viral Channel 120

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Cracking the Code

NOVEMBER 7, 2010

I love this video: everything you need to know about online advertising! SaaS business metrics: why are they different? Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. Sunday, November 07, 2010. A Quick & Funny Summary of AdTech. Posted by Philippe Botteri. at 5:29 PM.

Software Review 59

Software Review Technical Review Cloud Europe 59

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

JUNE 18, 2011

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Your Twitter YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Attracting key stakeholders requires sensitivity.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Ads are a natural part of the experience. In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

Brandanew

JUNE 15, 2015

This technique should not be misunderstood as complete eradication of advertisements; it only asks marketing professionals to make those ads more real in nature instead of aimed at their sales target. It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure.

Viral 100

Viral Marketing Social Media SEO 100

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Offers virality optimization tools and A/B testing inside Facebook. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Up and Running

SEPTEMBER 2, 2016

We’ll come back to paid advertising later on in this guide as well. Viral videos that resonate with their particular audience, and fit their brand image. For instance, take social media and viral marketing darling Old Spice : In recent years, Old Spice has become known for their humorous images, videos, and overall tone.

Small Business 98

Small Business Marketing Social Media Audience 98

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. I do think that what we will for sure see in these types of market downturns is there almost always a bit advertising pullback.

Founder 36

Founder Conversion Technical Review Cash Position 36

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

Distribution 103

Distribution Widget Viral Social Media 103

Spencer Fry

JUNE 29, 2011

At the end of the day, you have to build a service that people want to use or no amount of marketing or advertising will help. The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. Foursquare and similar viral success stories (Instagram, etc.)

Philippines 77

Philippines Viral Bootstrapping Europe 77

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

Distribution 100

Distribution Widget Viral Social Media 100

Duct Tape Marketing

MARCH 25, 2016

Viral Marketing. The two metrics you need to determine a channel’s success. The three goals we’ve discussed can be measured by two simple metrics: Customer Lifetime Value (CLV); and. Customer Acquisition Cost (CAC). Once you know your CLV, you can set your maximum Customer Acquisition Cost (i.e. Unconventional PR.

Channel 28

Channel Viral Marketing Acquisition 28