article thumbnail

Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

article thumbnail

6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Perhaps you intend to collect money from advertisers, but this requires a large investment to get the audience you need before monetization can work. Facebook spent over $150 million before revenue. Intellectual property as barrier to entry. Free is a dirty word to investors, since they need a return on their investment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Business Model Components For New Business Funding

Startup Professionals Musings

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Every business needs revenue to provide investor returns and offset costs. Free” is not an attractive revenue model to investors.

article thumbnail

13 Red Flags To Avoid In Your Investor Funding Pitch

Startup Professionals Musings

It takes a huge upfront investment to attract users, before advertisers are interested. Investors read this as an excuse for no real intellectual property or innovation. Declare a $10 million valuation with no revenue or customers. Annual revenue projections exceed $100 million before fifth year.

article thumbnail

7 Team Attributes That Can Make Any Idea Come Alive

Startup Professionals Musings

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Even social entrepreneurs need milestones, quantifiable results, and revenue to sustain their value.

article thumbnail

8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena.

article thumbnail

How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Perhaps you intend to collect money from advertisers, but this requires a large investment to get the audience you need before monetization can work. Facebook spent over $150 million before revenue. Intellectual property as barrier to entry. Free is a dirty word to investors, since they need a return on their investment.