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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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The Top 10 Tools for Tracking Your Web Metrics

Up and Running

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. What is web analytics? If you advertise on Google, Bing, or Yahoo!,

Metrics 89
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How To Boost Your Startup Business Using Affiliate Marketing

YoungUpstarts

For a startup, the first goal is to invest in the advertisement of your business to get customers. Digital marketing is the latest strategy of advertising your business, promoting it to the next level. The publisher can be any blogger or entrepreneur website that earns a commission by advertising your products.

Affiliate 264
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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Yet I am amazed to see from recent data that nearly 28 percent of small businesses today still have no web presence at all.

Web 349
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How to Increase Online Sales: The Complete Checklist

ConversionXL

What if there were a method—even a process—that you could apply to increase website sales? Take your website, assess it for any item on the list, make improvements, and your online sales will increase. Start with specific goals and make sure your web analytics software is tracking those goals. Wouldn’t that be swell?

Sales 128
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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Start with those notes already!

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). 2: Facebook and Direct Response/Traditional Advertising.

Metrics 165