article thumbnail

Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Stage 1: Value Addiction.

Campaign 130
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94
article thumbnail

Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Framework 114
article thumbnail

Binpress – A Marketplace to Find Affordable and Trustworthy Code for Web Development

VC Cafe

Their focus is on code for web applications in all sorts of languages, frameworks, and platforms. Binpress is a discovery engine, and as such, they are using PPC and SEO campaigns, promoting through other coding marketplaces, and creating partnerships in order to drive traffic to the site. A marketable landing page.

article thumbnail

[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). 4) Crafting detailed workflows and escalation paths.

article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). They can be powerful, emotive stories, like Greenpeace’s homeless polar bear in London video that formed part of their “Save the Arctic” campaign. Consider affiliate and influencer marketing.

Marketing 110