YoungUpstarts

FEBRUARY 9, 2020

To track the success of your campaign, it is essential to use data-driven insights. However, depending on the campaign dashboard that you use, the number of Key Performance Indicators (KPIs) you can track can seem overwhelming. Setting goals: following the SMART framework. You may have heard of the SMART framework.

Campaign 179

Campaign Advertising Media Metrics 179

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. See some recent examples in the The 10 Best Social Media Campaigns of 2018. Marty Zwilling.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. In this post, I’ll walk you through a rigorous project management process to help you optimize your campaign strategy. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Framework 114

Framework Management Marketing Campaign 114

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Marketing 319

Marketing Framework Social Media Metrics 319

ConversionXL

AUGUST 18, 2020

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. Solution terms.

Framework 123

Framework B2B SEO Search 123

ConversionXL

JULY 15, 2020

Fifty-three percent of marketers are, in fact, experiencing faster times to get their campaigns released than if they were using a traditional process methodology, like waterfall. While software developers prefer more prescriptive methods, like Scrum , marketers borrow heavily from the Kanban framework.

Agile 87

Agile SCRUM Software Review Marketing 87

ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

MAY 17, 2022

AI applications are already appearing in real-time personalization, content and media optimization and campaign orchestration to augment, streamline and automate marketing processes and tasks constrained by human costs and capability, and to uncover new customer insights and accelerate deployment at scale. AI/ML Information warfare.

Artificial Inteligence 419

Artificial Inteligence Software Review Algorithm Technical Review 419

Board Effect

NOVEMBER 12, 2023

More importantly, it showed that 83% of nonprofits believe they need to establish an ethical framework before fully adopting AI. Robust governance frameworks promote responsible use of AI, mitigate risks, and reduce the potential for bias.

Government 88

Government Technical Review Framework Analytics 88

Both Sides of the Table

APRIL 8, 2010

If you ever have to interview, hire, judge the performance of, decide whether to promote, assign clients/regions to them or have to decide whether to fire sales people, I think having a framework for thinking about them is helpful. These people take directions well from a sales manager on how to approach sales campaigns. Enough said.

Early Stage 350

Early Stage Startup Sales Campaign 350

Up and Running

JUNE 7, 2021

A manufacturer of toilets and other plumbing-related products, which launched the campaign Flush for Good in partnership with the Bill & Melinda Gates Foundation in 2013. Develop a framework for social responsibility. A shared passion for social good boosts profitability.

Framework 191

Framework United States Employee Vesting 191

ConversionXL

JULY 16, 2021

By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . At a minimum, your brand messaging framework should include: Your mission statement Tagline and/or USP Value proposition Brand pillars. Also, consider their end goal.

Audience 127

Audience Framework Differentiation Software Review 127

Duct Tape Marketing

DECEMBER 6, 2023

I'm a frameworks guy. I want to put a framework around, I want to put an ABC 1, 2, 3, so much so to where my wife sometimes is like, oh my gosh, there's a right way to do everything, isn't there, Frank? You can try Active Campaign for free for 14 days and there's no credit card required. So kind of unpack that idea for us.

Revenue 82

Revenue Campaign Audience Technical Review 82

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. How you can put this lean marketing framework to work in your business?

Lean 91

Lean Small Business Software Review Marketing 91

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win. Image source.

Framework 102

Framework Marketing Acquisition Retention 102

Argona

JANUARY 15, 2024

Their consulting framework is time-tested and failure-proof proof making them an ideal growth partner for companies of all sizes. Why is Argona Partners the Best Company to Work With? Argona Partners has extensive experience in developing business plans and provides a 360-degree solution to business problems.

Partner 52

Partner Technical Review Indianapolis B2B 52

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. As soon as the campaign is done, they’re onto the next one, reinvesting more time and money to generate a limited return.

Metrics 132

Metrics Campaign Channel Advertising 132

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 5, 2018

Because they’re good at it, they don’t waste time hang-wringing over whether or not to try an advertising campaign on the latest social media platform; they just do it. Rather, this is a framework for thinking through what needs to be done. Actually this isn’t a scorecard, because important decisions aren’t a Cosmo Quiz.

Engineer 264

Engineer Framework Social Media Acquisition 264

Duct Tape Marketing

MAY 1, 2023

Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. So you can pick any framework that you're familiar with out there, and there are many consultants who've produced frameworks.

Marketing 82

Marketing ChatGPT Framework Technical Review 82

Duct Tape Marketing

NOVEMBER 23, 2023

And I think there's something I talk about in the book as the Spark framework, and it's all about the setup as well, and it's very different if you're working with an organization. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

Framework 73

Framework Campaign Audience Vertical 73

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. What do their email campaigns look like? Run retargeting campaigns that convert with personalized discounts.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Media 238

Media Cost Framework Social Media 238

YoungUpstarts

JULY 16, 2019

Keep in mind that some of the development tools like WordPress themes and Magento framework aren’t free. Set up marketing and sales campaign. It may take more time and money but provide your website with uniqueness, better scalability, more attractive design etc. What about other factors that have an impact on your budget?

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. If your goal is gaining new leads (a middle of the sales funnel goal), then you’ll measure how many new contacts you gain from a campaign.

Marketing 142

Marketing Social Media Lean Campaign 142

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). They can be powerful, emotive stories, like Greenpeace’s homeless polar bear in London video that formed part of their “Save the Arctic” campaign. Using this, the brand taps into broader motivations.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. Our CRO team uses ResearchXL , which is a comprehensive framework for identifying test ideas, though its methods apply broadly. What does a thoughtful campaign look like? Where do your consumers fall?

Marketing 121

Marketing Campaign Non-Compete Lean 121

The Next Web

JANUARY 27, 2013

There will inevitably be delays as the SEC works to implement a new framework to support this legislation, but it would be wise for entrepreneurs to start comparing equity crowdfunding with their alternative options now. Let’s take a look at what equity crowdfunding looks like when compared to the traditional capital raising process.

SEC 146

SEC Equity United States Technical Review 146

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers?

Technical Review 187

Technical Review Software Review Customer Social Media 187

VC Cafe

OCTOBER 19, 2011

Their focus is on code for web applications in all sorts of languages, frameworks, and platforms. Binpress is a discovery engine, and as such, they are using PPC and SEO campaigns, promoting through other coding marketplaces, and creating partnerships in order to drive traffic to the site.

Web Development 94

Web Development Coder Web Developer 94

Duct Tape Marketing

MARCH 26, 2021

In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube. Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

The Startup Magazine

FEBRUARY 19, 2018

Business data includes inventory, customer details, customer orders, employee information and marketing campaigns. To avoid falling into this predicament, SMBs should develop a robust framework for data protection. Business data will be one of if not the most important asset an SMB has.

Technical Review 116

Technical Review Technology Cloud Software Review 116

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Advertising 166

Advertising Marketing Startup Framework 166

The Startup Magazine

SEPTEMBER 12, 2023

The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. The CATT Marketing Funnel is a tried-and-true framework for developing a digital advertising campaign that draws in the right customers and keeps them engaged until they purchase.

Channel 158

Channel Social Media Marketing PPC 158

Startup Professionals Musings

APRIL 4, 2020

But we all know that these are not solutions by themselves, but require integration into an innovative framework to solve real customer problems. One of the ways to do a deeper dive into validating your solution is to build a campaign on a popular crowdfunding platform, like Kickstarter.

Artificial Inteligence 336

Artificial Inteligence Startup Cofounder Framework 336