ConversionXL

MAY 19, 2020

Potential questions can come from plenty of sources, including: Search queries driving organic traffic; Internal search queries ; Your sales team; Your customer service team; Your R&D team. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them. Ask around.

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases.

Analytics 99

Analytics Web Campaign PPC 99

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data. Ready for the best email marketing campaign metrics? Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Make sure your website is mobile-friendly. Handle any redirect issues.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? 1: Assign campaign codes & track offsite converting goals (micro-conversions). To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. How does the Analyst compute the value added by the site?

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

This is going to be BIG.

MAY 28, 2010

How do you run a keyword campaign? What’s an affiliate network? Maybe you’re a newly hired entry-level marketer who wants to learn the soup to nuts of everything you need to master to one day become the top VP of Marketing or CMO of a huge venture backed startup. How do I improve my conversion funnels? Should I be buying e-mail lists?

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. Search engines are complicated little beings. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.].

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. Source attributes : where do people come from (websites, campaigns, search engines etc etc). Remember this is not just a problem for web analytics but also for search engine Robots / Spiders. Category=238. &AppID=859&rDirURL=[link].

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. Each marketing campaign should have one specific message based on a single idea. The metrics. Vanity metrics are less important. Today’s buyers are more empowered than ever. The impact of this?

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Campaign Cost Analysis. Seven more! Here we go… 1.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Or Affiliate programs? Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. When you look at campaigns not just from a "quickie" view (did they sign up?)

Analytics 75

Analytics Conversion Campaign Metrics 75

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. You can also search for other stuff, like custom reports or attribution models. At this point you'll be a little confused about some metric or the other. Awesome, right?

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Mehdi Oudjida.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

MAY 23, 2016

Only talking to real-life people will help you figure out whether you’ve got a good product, or just a solution in search of a problem, or a product in search of a market. There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment). What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Run a bunch of search queries with the intent of looking for the company's products and services. Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. 3) Raise capital. I used Ipreo heavily at one of my prior VC funds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

OCTOBER 19, 2021

For every goal you set, choose the most relevant metrics to track. . For example, a search for “ Adobe ” brings up a stream of public posts and related searches. Here you can delve into metrics, trends, and visual reports. For example, a S.M.A.R.T. Image source. Use it to find out: Post engagement (i.e.

Marketing 134

Marketing Audience Social Media Algorithm 134

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Impressions?

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

FEBRUARY 5, 2020

This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g., Use the Bar format to represent the metrics. If you have more than one objective set up for each step of the funnel but want to use a combination of metrics, the next ideas are useful. Create a calculated metric inside Google Data Studio.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. You can do this very easily by running a Google Adwords campaign. accessible to search engines, sitemap.xml), fresh (i.e. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. 3: Measure the bounce rate of your search keyword.

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

JUNE 16, 2015

billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. You can use the global campaign to split the traffic. Affiliated. At Worldwide [inaudible 00:37:21] Organization, we have about 300 metrics. Those types of things.

Video 48

Video Analytics SCRUM Metrics 48

ConversionXL

OCTOBER 30, 2019

Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Perhaps they’re enrolled in a formal affiliate program. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

MARCH 20, 2015

Never start a marketing campaign without a dedicated landing page. This applies to everything ATC (adoption to cart) and ALT ( adoption to lead) related, especially the search box and your action directives (per page). It boils down to 3-8 items and a text search. Prioritize your site search results (e.g.

Analytics 48

Analytics Texas Conversion Mobile 48