YoungUpstarts

AUGUST 24, 2015

By bootstrapping, bartering, reducing overheads (rental and manpower), and leveraging technology (especially the web), one can start one’s own business almost on a dime without being beholden to creditors or venture capitalists. They include: a) Increasing traffic and conversion on a website. Passion, Skill and Value. 3 The Long Haul.

Technical Review 100

Technical Review Software Review South Carolina Startup 100

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? First Some Context.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

Duct Tape Marketing

OCTOBER 11, 2023

And so we're going out there and trying to pull those people back in into the conversation through those creator communities that they're building with these really engaged audiences. John Jantsch (13:13): Alright, let's talk about R O I or metrics in general. And we have really great payouts on that affiliate side.

B2B 78

B2B Marketing B2C Community 78

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more?

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. This is when metrics come into play. Increase budget for the next period.

Revenue 60

Revenue Acquisition Channel Campaign 60

www.clickz.com

JANUARY 7, 2013

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Ad Industry Metrics. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. The reality is that social media has low conversion rates relative to email, according to Monetate.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. Measurement Recommendations for Desired Branding Outcomes.

Campaign 128

Campaign Analytics Metrics Search 128

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Image source: Supermetrics for Google Sheets.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. Furthermore, metrics help you continually refine and improve your marketing over time. Neglecting your website. Your website is the digital face of your business.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Or Affiliate programs? Now the reality is most of us will follow the traditional "lets make sure we measure conversions" path and rarely do this.

Analytics 75

Analytics Conversion Campaign Metrics 75

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

Up and Running

DECEMBER 6, 2019

Also, make sure to do some web research prior to picking a name. Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? The last thing you want to be doing is spending time telling your customers how to say and spell the company name.

Small Business 104

Small Business Naming Audience Search 104

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

This is going to be BIG.

MAY 28, 2010

What’s an affiliate network? How do I improve my conversion funnels? Maybe you’re a newly hired entry-level marketer who wants to learn the soup to nuts of everything you need to master to one day become the top VP of Marketing or CMO of a huge venture backed startup. How do you run a keyword campaign? Should I be buying e-mail lists?

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. In the case of Credit Karma my first job is to identify what the Macro Conversion is. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. We work very hard. We torture SiteCatalyst.

Web 138

Web Analytics Technical Review Affiliate 138

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Because you believe that the Web is essentially TV? If you can't initiate or participate in conversations, close your account. Not following the "10/90 rule for magnificent web success." Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. I find the word conversions a bit repressive.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Affiliates. Too much data from our web analytics tools. It does not matter which report you look at. Products sold.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Conversation Rate. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Software By Rob

APRIL 2, 2014

Last year we sold 78 web-based businesses, so reflecting on these we’ve pooled together our collective experience to show you what really improves the saleability and the value of a SaaS business in the eyes of a new potential buyer. Cultivate a quality affiliate network. Don’t discount without reason.

Affiliate 67

Affiliate Valuation Reputation Sales 67

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. micro-conversion). What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. At this point you'll be a little confused about some metric or the other. Awesome, right? That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

SEPTEMBER 10, 2021

This can include data points like their purchase history, how they communicate with you , customer service interactions, and even notes from conversations. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. How to choose a CRM for your business. Explore CRM trials.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? 1: Conversion Rate. Key Performance Indicators!

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151