Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Scalable Startup

JANUARY 12, 2015

I recently completed a short term project with ReviewInc (RI), an online review management platform for businesses to mange and enhance there review process. For B2B, online reviews and testimonials and becoming a requirement in healthcare, automotive, government and other industries. Other heavy hitters are Trip Advisor and Zagat. >

Aggregator 20

Aggregator Management Los Angeles Angel Investor 20

ConversionXL

MARCH 20, 2019

Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology.

Software Review 117

Software Review Software Marketing IP 117

crowdSPRING Blog

JULY 29, 2016

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Many of these resources focus on tactics and analytics. A great deal focus on management and tone. Of course folks are gonna want to know how to get it right.

Marketing 48

Marketing B2C Audience Aggregator 48

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Venture Chronicles

JANUARY 5, 2014

The result of this is that device management becomes all important or a non-starter because how many employees are going to allow their company to control their personal smartphone or tablet over a wireless carrier’s network? 3) Big data takes a breather. big data with just your stuff is rarely big data.

Silicon Valley 62

Silicon Valley Cloud B2C Mobile 62

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Up and Running

JUNE 22, 2021

In smaller operations, managers often work to ferret out underperforming employees or reimagine wasteful procedures. And they don’t have to be running massive and costly analytics operations to do it. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) The GenAI marketing agent will still take direction from a marketing team around the goal of a campaign and how much to spend, but it will manage itself autonomously. just providing content and insights for the team to use).

Software 85

Software Sales Marketing Vertical 85

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. Step #2: Technical Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JUNE 13, 2016

If the risk is low and traffic overlap between the tests is manageable, two tests can absolutely be allowed to run in parallel, so that one and the same user can be in multiple tests. Results from the testing tool should not be stored in a data silo, but rather be combined with other databases, such as the web analytics system or the DWH.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

View from Seed

OCTOBER 7, 2015

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. davidbeisel | LinkedIn. Authenticity to NextView.

Search 120

Search B2B Artificial Inteligence Semantic 120

View from Seed

OCTOBER 7, 2015

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. davidbeisel | LinkedIn. Authenticity to NextView.

Search 120

Search B2B Artificial Inteligence Semantic 120

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The product/brand managers at 7 for all mankind clothes, Bertolli pasta sauce, Pepsi, Dodge Dart, etc. I have zero doubt that the brand manager for Ragu and SVP of the foods division are amazingly smart people full of passion.

Web 164

Web Design Marketing Security 164

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Setting Up Your Google Analytics. ” [Tweet It!]. You can read a more in-depth guide here.).

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Partner with industry publications to reach hundreds of decision-makers.

B2B 133

B2B Marketing SEO Search 133

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Its i-nigma solution comprises of a mobile multi-barcode reader application and an integrated platform for managing barcode services. Interested to meet any of these companies face to face at the WMC 2011?

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Task Management. Project Management Tools. Google Analytics. Managing APIs.

Software Review 53

Software Review Technical Review Startup 53