David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Marketing: "What is amazing out there?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. Get people to read them.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MARCH 4, 2008

It gives me a great deal of delight to introduce 4Q: A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without. Have web analytics data? Be it all the work with Analytics focusing on core website measurement.

Analytics 104

Analytics Metrics Web Aggregator 104

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. The framework will be critical in helping you put your understanding of this post into practice.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use ResearchXL framework. Paras Chopra ( VWO ): What Digital Marketing Can Learn from the World of Product Management. Marketing is almost equivalent to product management. Andre Morys ( Web Arts ): Five Neuromarketing Hacks to Dominate Your Market.

Email 48

Email SEO Campaign Agile 48

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. It’s not like you open up Google Analytics and the data will come telling you stuff. Introducing: ResearchXL™ framework. You don’t have generic problems.

Analytics 48

Analytics Technical Review Conversion Framework 48

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

MAY 16, 2018

BUT – most marketing experiments are done wrong. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. A/B Testing is the most well-known type of hypothesis testing in the mainstream marketing world.

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), The Segmentation Selector Framework.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

SEPTEMBER 10, 2019

A lot of folks treat it as a synonym for online marketing. I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. I was hired to level-up the marketing team. The team started as all marketers focused on lead generation. How I define “growth”.

Conversion 133

Conversion Technical Review Channel Engineer 133

Steve Blank

NOVEMBER 25, 2013

A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 329

Oakland Incubator Lean Metrics 329

Occam's Razor

FEBRUARY 25, 2014

More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions.). If you are a student of the Market Motive web analytics master certification course , you'll note my love for segmented trends rather than snapshots in time when it comes to data presentation. All well and good. Thank you.

Analytics 144

Analytics Search Metrics Web 144

ConversionXL

MARCH 16, 2016

When you have an NPS score, you can benchmark that with competitors , you can attempt to improve it , you can even change your marketing strategy to incorporate your NPS segments. But that’s just aggregate information, not totally useful because it’s not your specific industry. Market to Promoters. What’s a Good NPS Score?

.Net 48

.Net Metrics Retention Aggregator 48

aweissman.com

MARCH 4, 2007

Its also been noted that maybe the inside-out , opposite approach to this market is too hard to scale and grow. Aggregate Knowledge is another good case study -- helping drive ecommerce , for example, not using products as the center, but again by considering users interactions with products to drive data, sales and relevancy.

Aggregator 21

Aggregator Distribution Advertising eCommerce 21

VC Cafe

JUNE 18, 2012

The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Where is it? Most likely in Excel.

Metrics 151

Metrics Web Analytics CPA 151

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Put up a LaunchRock Page and get your marketing working right away.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2018

brough together 180 marketing and optimization people all over Europe. You can’t copy market leaders or competitors to get ahead. Marketers are often talking about unicorns, ice-creams and rainbows. The growth system is broken: product, marketing and sales are siloed. Alexa Hubley: The Agile Marketing Playbook.

Technical Review 103

Technical Review Agile Analytics Conversion 103