Duct Tape Marketing

NOVEMBER 2, 2022

Using Data, Experience, And Intuition To Drive Your Decisions written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Magnone. In this episode of the Duct Tape Marketing Podcast , I interview Paul Magnone. 5:59] Could you unpack the “I Wish I Knew” (IWIK) framework? [10:19]

Framework 84

Framework Technical Review Audio Conversion 84

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way. The lesson?

Search 126

Search Aggregator New York SEO 126

ConversionXL

MAY 16, 2018

BUT – most marketing experiments are done wrong. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. A/B Testing is the most well-known type of hypothesis testing in the mainstream marketing world.

Marketing 133

Marketing Metrics Programming Design 133

The Startup Magazine

FEBRUARY 19, 2018

Business data includes inventory, customer details, customer orders, employee information and marketing campaigns. To avoid falling into this predicament, SMBs should develop a robust framework for data protection. A business is an aggregate of multiple repetitive tasks and processes. Data Protection. Process Automation.

Technical Review 116

Technical Review Technology Cloud Software Review 116

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. Get people to read them.

Metrics 137

Metrics Campaign Email Marketing 137

David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. Effectively, we are a market maker between our portfolio companies and the late-stage VCs and large enterprises which are our co-investors. Ethics Policy, Expenses policy).

Portfolio 60

Portfolio Technical Review Private Equity Database 60

ConversionXL

JULY 21, 2022

When the sales and marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM [account based marketing] fall into place.” – Samantha Mayer , Sales Manager, SMB and Pardot Growth Marketing. The average marketing and sales cost to win a new client.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. This post focuses on these and other marketing-friendly use cases for Kaggle. Some interesting marketing datasets to explore. What is Kaggle?

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

JUNE 19, 2018

brough together 180 marketing and optimization people all over Europe. You can’t copy market leaders or competitors to get ahead. Marketers are often talking about unicorns, ice-creams and rainbows. The growth system is broken: product, marketing and sales are siloed. Alexa Hubley: The Agile Marketing Playbook.

Technical Review 103

Technical Review Agile Analytics Conversion 103

YoungUpstarts

APRIL 2, 2018

As of December 2017, the GIMPS project had reached an aggregate computing power of approximately 320 TeraFLOPS (320 trillion floating-point operations per second). The aggregate computing power of the project is more than 960 TFLOPS. However, important volunteer computing projects can be found not only on the BOINC framework.

Search 179

Search Aggregator Distribution Framework 179

ConversionXL

APRIL 29, 2013

When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. In this case study he talks about how he based his content framework off of Professor Mark L. This is why I plan my Autoresponders for a full year to correspond with my overall marketing strategy.

Campaign 130

Campaign Email Framework Clickthrough 130

Steve Blank

MARCH 8, 2011

While we were going to teach theory and frameworks, these students were going to get a hands-on experience in how to start a new company. BlinkTraffic will empower mobile users in developing markets (Jakarta, Sao Paolo, Delhi, etc.) Or was the business model/customer development framework just smoke, mirror and B.S.?

Lean 303

Lean Business Model Customer Development Guinea 303

VC Adventure

AUGUST 15, 2018

As is true today, there was a requirement that options be priced at or above the “fair market value” of the underlying stock (otherwise there would be tax consequences to the optionee and sometimes to the company as well). At the time, the cost of each of these valuations ran between $10,000 and $15,000 annually for each company.

Valuation 48

Valuation Common Stock Cap Table Software Review 48

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. . 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

VC Cafe

NOVEMBER 3, 2010

In 2006, PMC-Sierra acquired Herzliya-based Passave, a developer of system-on-chip semiconductor solutions for the Fiber To The Home (FTTH) access market, for $300 million. Pohang Iron and Steel Company, Korea’s fifth largest conglomerate also known as Posco, joined Israel’s Global Enterprise R&D Cooperation Framework.

Bandwidth 79

Bandwidth Framework Forecast 79

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Technical Review 356

Technical Review Framework Audience Media 356

View from Seed

MARCH 5, 2019

When Uber started off as a more expensive “black car” service, people questioned whether it would eventually become a more mass market phenomenon or not. So it’s not really the case that Lyft’s riders (in aggregate) are using the service more often, but rather Lyft is getting much better at netting more revenue per active rider.

Aggregator 120

Aggregator IPO .Net Revenue 120

ConversionXL

SEPTEMBER 10, 2019

A lot of folks treat it as a synonym for online marketing. I was hired to level-up the marketing team. The team started as all marketers focused on lead generation. Every team included a mix of designers, engineers, marketers, and copywriters. Design, Product, Marketing, and Sales get pissed that you’re not in sync.

Conversion 133

Conversion Technical Review Channel Engineer 133

The Startup Magazine

MAY 17, 2017

The first metric to address is that the Forex markets are fluid by their very nature. The currency markets are inevitably impacted by the latest economic data. Spread betting has advantages that may not always be present within other frameworks. Appreciating the Short-Term Nature of Currency Trades. Spread betting.

Marketing 68

Marketing United States Aggregator Framework 68

Agile VC

MARCH 5, 2019

When Uber started off as a more expensive “black car” service, people questioned whether it would eventually become a more mass market phenomenon or not. So it’s not really the case that Lyft’s riders (in aggregate) are using the service more often, but rather Lyft is getting much better at netting more revenue per active rider.

Aggregator 100

Aggregator .Net Revenue IPO 100

Duct Tape Marketing

JANUARY 25, 2016

written by Guest Post read more at Duct Tape Marketing. For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Aggregate Star Review Ratings in search results. Product ratings in Search results. One More Tool.

SEO 28

SEO Kansas City Software Review HTML 28

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. What drives advocacy?

Analytics 88

Analytics Marketing Algorithm Campaign 88

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

NOVEMBER 25, 2013

A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 329

Oakland Incubator Lean Metrics 329

Transformify

MARCH 9, 2017

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. Some of them like Verne Global also have a separate news section that aggregates industry news from selected trusted sources. HubSpot, IBM, Adobe, Moz, SemRush, etc.

Curation 40

Curation B2B Aggregator Lead Generation 40

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Put up a LaunchRock Page and get your marketing working right away.

Software Review 53

Software Review Technical Review Startup 53

VC Cafe

JUNE 18, 2012

The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MARCH 16, 2016

When you have an NPS score, you can benchmark that with competitors , you can attempt to improve it , you can even change your marketing strategy to incorporate your NPS segments. But that’s just aggregate information, not totally useful because it’s not your specific industry. Market to Promoters. What’s a Good NPS Score?

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. A Framework For Critical Thinking.

Analytics 124

Analytics Channel Metrics Web 124

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. Paid search has always been an important tactic in any small business’ overall marketing strategy.

Search 71

Search PPC Kansas City B2C 71

Duct Tape Marketing

MAY 11, 2023

The Eight Steps For Creative Brilliance written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Shekter In this episode of the Duct Tape Marketing Podcast , I interview Mark Shekter. In a recent episode, Phil tested a thousand dollars on some marketing principles, some work, some don't.

Aggregator 76

Aggregator Cofounder Networking Audio 76

Occam's Razor

APRIL 19, 2010

The post will end with a Web Analytics Measurement Framework. The framework will be critical in helping you put your understanding of this post into practice. Improve marketing effectiveness. Improve marketing effectiveness might translate into these goals because currently they are our priorities: 1. Sell more stuff.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth.

Analytics 140

Analytics Web Metrics DC 140

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market? This unit of progress is remarkable in several ways.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. Introducing: ResearchXL™ framework. Use the framework as your tool, your guide, your process map. You don’t have generic problems. You have specific problems.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48