ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Most businesses, even Mixpanel’s paying customers, retain Google Analytics. We can’t connect analytics data to our real-life customers.”. We don’t understand our customer journey well.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Campaign is defined as anything but Direct traffic. Let's go!

Channel 161

Channel Analytics Campaign Conversion 161

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. It is a collection of advanced segments, custom reports, and dashboards.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

MAY 19, 2014

" Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability." But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? You'll have no time for data analysis, certainly not for data actioning. ~ The problem is you.

Analytics 118

Analytics Web Metrics Channel 118

Startup Lessons Learned

AUGUST 31, 2015

Every year, our team conducts more than 500 customer development calls to understand what challenges the community is facing. It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. We come across some interesting stories from people who are really making things happen.

Lean 60

Lean United States Fractional CTO Startup 60

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :).

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

Conversion 48

Conversion Product Technical Review Widget 48

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Create happy customers. experiment with p type of campaigns. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. These typically have a larger support ecosystem and greater assurance of long-term stability than the custom vendors. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. Total Customers. Average Revenue Per Customer. It’s hard to tell if things are getting better or worse for new customers vs old customers, because you’re lumping them all together in the data. Are free trial users who submit support tickets more likely to convert to customers?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

Up and Running

JUNE 22, 2021

For a demonstration of this, try making incremental improvements to the average time it takes customers to pay in a cash flow calculator to see the outsize effects. Having easy access to this information makes it easy for business leaders to intervene in the case of chronically problematic customers, to ensure timely invoice payments. .

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. So how can you use it? #1: You get the idea. #3:

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

NOVEMBER 3, 2016

But in B2B, you’re often dealing with fewer products, but you not only need to take into account the persona of the person coming to your website, but where they are in the customer journey.”. To what points in the customer journey do they correspond? What Are Your Goals, and What Are Your Metrics? How do they buy?

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

AUGUST 8, 2011

, and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

FEBRUARY 7, 2011

By saying this: "Web Analytics will help add $2 million worth of additional Economic Value by recommending specific ways to delight our customers and improve the way we sell" You can say that in 10 seconds. One way to verify is to click on Traffic Sources > Campaigns > Clicks tab to see the non-zero impressions from AdWords.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. What campaigns? " It includes anyone who just had two "hits" in their visit (hits is a technical term for a page view, event, custom variable, etc.,

Analytics 118

Analytics Web Social Media Search 118

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. The branded organic traffic is visitors already familiar with your business, some of which are existing customers.

SEO 159

SEO Analytics Social Media Metrics 159

crowdSPRING Blog

JULY 27, 2016

Email marketing and customer communications strategies have long played an important role in a company’s user engagement and conversion rates. In such a world, knowledge is power, which is why we were so excited to take a look at IBM Marketing Cloud’s 2016 Email Marketing Metrics Benchmark Study.

Email 48

Email Marketing Metrics Campaign 48

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. And what metric should you focus on in this proper end-to-end view?

Analytics 139

Analytics Aggregator Channel B2B 139

Startup Lessons Learned

AUGUST 24, 2009

Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. Now, helping potential customers discover new things they might like is the job of the discipline of marketing. There are just too many of them out there. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Don’t test for a vanity metric. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. "

Metrics 166

Metrics Marketing Search SEO 166