Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? First Some Context.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I know you know that. :).

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Incoming and Outgoing Traffic.

Metrics 60

Metrics Analytics Non-Compete Search 60

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

AUGUST 24, 2020

Here are just a few things you can do by leveraging data analytics: Gain a better understanding of changing customer preferences Discover new business opportunities Identify and eliminate bottlenecks in your operations Minimize and better allocate advertising costs Provide greater customer support through automated chat.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

Steve Blank

MAY 29, 2011

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Most businesses, even Mixpanel’s paying customers, retain Google Analytics. We can’t connect analytics data to our real-life customers.”. We don’t understand our customer journey well.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

APRIL 21, 2011

Last week the teams tested their hypotheses about Customer Relationships (how do they get, keep and grow customers.) its product or service) to its customers. There are two major channels: physical channels and virtual (web/mobile) channels. This team spoke with 10 more customers and potential channel partners.

Channel 223

Channel Artificial Inteligence San Francisco Business Model 223

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted.

Analytics 118

Analytics Web Social Media Search 118

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). That means: All of these metrics are off. The nice thing is that my custom attribution model will give me a unique view of the conversion path on MY site (a new column to look at under "% Change from Last Interaction").

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They are actively losing money and actively creating upset customers.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 19, 2014

" Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability." But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? This is a very simple analysis of the tussle between what you are providing vs. what the customers actually want. And what do happier customers deliver? I understand.

Search 135

Search Analytics PPC Green 135

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. Awesome, right? Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

SoCal CTO

AUGUST 3, 2010

Computer scientists call the study of graphs “ network theory ,&# but on the web the word “network&# is used to refer to the websites themselves). Metrics availability. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn?

Software Review 217

Software Review Startup Venture Capital Technical Review 217

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Startup Lessons Learned

AUGUST 31, 2015

Every year, our team conducts more than 500 customer development calls to understand what challenges the community is facing. It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. ReadyTalk, a 15-year-old web conferencing software company, launched an internal startup.

Lean 60

Lean United States Fractional CTO Startup 60

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. Let's go.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics. " : ).

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JANUARY 12, 2015

And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. At the core of everything you will do in digital analytics is the concept of metrics. Averages this.

Analytics 60

Analytics Metrics Web Leadership 60

Steve Blank

FEBRUARY 25, 2014

Over 10 weeks each team gets out of the building talking to 100 customers to test their hypotheses across all 9 boxes in the business model canvas. We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements.

Incubator 315

Incubator Intellectual Property Startup Lean 315

Occam's Razor

APRIL 4, 2011

What's the difference between web reporting and web analysis? So here I what I actually said: If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard. So what about web analysis? Examples of web analysis? " That applies to what is analysis.

Web 127

Web Las Vegas Analytics Metrics 127

SVPG

FEBRUARY 23, 2014

Note: For the purposes of this article, consider the terms: “analytics,” “data,” “KPI" (Key Performance Indicator), and “metrics" to be synonymous. Understand User and Customer Behavior. When most people think of analytics they think of web analytics. That is but one type.

Analytics 87

Analytics Technical Review Aggregator B2B 87

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Why this Custom Report?

Customer 122

Customer Analytics Metrics SEO 122

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

Intellectual Property 175

Intellectual Property Aggregator Startup IP 175

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

Startup Lessons Learned

JUNE 5, 2009

That’s because the model is based on assumptions about customers that are totally unproven. If we already knew who the customer was, how they would behave, how much they would pay, and how to reach them, this wouldn’t be a disruptive innovation. The solution is to change our focus from outputs to inputs. If it costs $0.10

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Occam's Razor

APRIL 20, 2009

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers.

Metrics 106

Metrics Analytics Web Aggregator 106

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Overall customer satisfaction. Tons of data "puking", all just aggregates.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

NOVEMBER 3, 2016

But in B2B, you’re often dealing with fewer products, but you not only need to take into account the persona of the person coming to your website, but where they are in the customer journey.”. To what points in the customer journey do they correspond? What Are Your Goals, and What Are Your Metrics? How do they buy?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Which devices do they use?

Analytics 85

Analytics Aggregator SQL Cloud 85