Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

OCTOBER 17, 2019

At Upfront when we know we have a winning hand we prefer to put more capital to work, which both helps the entrepreneurs succeed and drives more aggregate financial returns for our LPs. Users type a search query into their search bar and Google knows the “purchase intent” of the customer.

IP 223

IP Intellectual Property IRR Cofounder 223

Both Sides of the Table

APRIL 4, 2011

You can find out how to more cost effectively buy search terms (i.e. Retention / Churn. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? So if you convert 12.5% of the people who click on Google paid links then your true cost to acquire is actually = $12 ($1.50 / 0.125).

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. Every fiber of your being. Every thought that crosses your mind.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Professionals Musings

OCTOBER 27, 2012

Search engines and people love blogs these days. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. The key is new content on a regular basis to attract the attention of search engines and new customers. Widgets and badges.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

AUGUST 15, 2011

Search engines and people love blogs these days. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. The key is new content on a regular basis to attract the attention of search engines and new customers. Widgets and badges.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

MAY 30, 2015

Search engines and people love blogs these days. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. The key is new content on a regular basis to attract the attention of search engines and new customers. Widgets and badges.

Widget 120

Widget Curation Audio Aggregator 120

abovethecrowd.com

OCTOBER 1, 2013

Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. More specifically, clients aggregate all of their customer data points under one roof to provide truly personalized experiences across all platforms and devices (specifically including mobile).

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

DECEMBER 7, 2016

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. What is a recommendation engine, exactly? Popular Products. Zero Result and 404 Pages.

Conversion 48

Conversion Product Technical Review Widget 48

Occam's Razor

APRIL 21, 2014

What would be the future of Adwords marketers with not provided searched query ? What has actually happened is that Google team has announced that they are removing the query from the referrer on ad clicks by users who use secure (SSL) search on Google.com. If you have a lot of them, aggregate them up. You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. How much power does Google have due to search? Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish.

Technical Review 356

Technical Review Framework Audience Media 356

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in? Take the minimum viable product , for starters.

Customer 156

Customer San Francisco Viral Lean 156

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Search Engine Optimization Tools. customer retention, churn reduction, lifetime value. Outlook plugin to search. Ad Promotion.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. Are You Into Internal Site Search Analysis? Google Insights for Search: Analyze the Database of Intentions.

Analytics 124

Analytics Metrics SEM Web 124

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. This is because I believe in charging from day 1 which more naturally aligns (but does not replace) Revenue with Retention.

Metrics 51

Metrics Lean Retention Startup 51

Startup Lessons Learned

AUGUST 24, 2009

And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. link] August 24, 2009 2:50 PM Quentin said. Very good "chewy" stuff, Eric - well done & thanks. ideas (e.g.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Both Sides of the Table

MARCH 27, 2011

They created a reason for their customers to aggregate on their site on a regular basis. eCommerce is an enormously competitive search term. Some search. Responses to them are like customer retention. My suggestion is to blog about your industry. Think Mint.com. You’re not trying to build a consumer website.

Startup 373

Startup eCommerce Audience Community 373

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This unit of progress is remarkable in several ways.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

JULY 15, 2014

These are your Directors, your owners of the Paid Search strategy, and other functional leaders. This is a nicely customized data puke for our Ecommerce and Customer Retention team. For example, this post Google Analytics Custom Reports: Paid Search Campaigns Analysis , has three great CDPs for your Paid Search team.

Analytics 159

Analytics Metrics Web Ohio 159

Duct Tape Marketing

DECEMBER 23, 2019

Customer experience and retention is the golden opportunity for every single business. Insight 5: Paid Search Matters More Than Ever. Paid search—Google ads, Facebook advertising, LinkedIn, all the banner ads—have been around forever. An interesting anecdote for you: I did a search the other day for a plumber in Kansas City.

Small Business 69

Small Business Marketing Audio Technical Review 69

ConversionXL

NOVEMBER 15, 2018

And while the value of testing may be apparent to those involved in it, individual test results do not aggregate into ROI calculations made in the C-Suite. Today, a Google search on “hold-out groups” is more likely to yield information for training machine learning algorithms than validating A/B tests.

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. May ’12: Best Search/Marketing Posts - SEO Blog -. Consider this blog post (we’ll walk it back to email in a second). How are you reading it right now? May 31, 2012. [.] June 1, 2012. [.] June 1, 2012. [.]

Email 54

Email Software Review Software Campaign 54

ConversionXL

MARCH 16, 2016

But that’s just aggregate information, not totally useful because it’s not your specific industry. Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Aggregates lie. At this point, all order data is still aggregated. But with every yin comes a yang.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

OCTOBER 4, 2018

RapidMiner has rolled out a SaaS beta that, with a bit of manual adjustment, translates an Excel sheet full of, say, employment data to a prediction of employee retention: A dataset in Excel—a starting point in which most marketers are already comfortable. RapidMiner parses the Excel file prior to crunching the numbers. Inventory management.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JUNE 19, 2018

Aggregate data is crap as it hides the gold inside the segments. Engagement & Retention. Data-driven is a tricky concept. Information does not tell you what to do. You are the lens that needs to figure that out. Annika Oorn: Optimizing High Converting Websites. Optimisation is more than just running tests. Acquisition. No browser.

Technical Review 103

Technical Review Agile Analytics Conversion 103