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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

All the teams were showing us what agile looked like, but this week several would remind us what focused and relentless really meant. This week they were testing their hypotheses about the salesChannel” – how a company delivers its value proposition (i.e. Week 6 of the class. its product or service) to its customers.

Channel 234
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5 Things to Know About Revenue Management

The Startup Magazine

With heavy global competition between airlines and customers having online alternatives at their fingertips, airlines face challenges of constantly updating pricing, which can make airline revenue management complex and optimizing revenue a major challenge across industries. What Airline Revenue Management Does.

Revenue 61
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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency.

Startup 329
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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Each sale requires us to handhold the customer and takes way too long to close. He took a deep breath, looked around the boardroom table and then proceeded to outline a radical reconfiguration of the product line (repackaging the products rather than reengineering them) and a change in sales strategy, focusing on a different customer segment.

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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Agile Engineering” to have teams prototype, test, and iterate their idea while discovering if they have a profitable business model. CROs or Payers may ultimately be a resource, a partner or a revenue source, but until you get them signed up they’re first a customer. I-Corps @ NIH Lecture Order Details.

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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Every element on the page needs to be tuned to help convert visits into sales. The current returns process has too many touchpoints where shrinkage can happen.

eCommerce 143