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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

All the teams were showing us what agile looked like, but this week several would remind us what focused and relentless really meant. This week they were testing their hypotheses about the salesChannel” – how a company delivers its value proposition (i.e. Week 6 of the class. its product or service) to its customers.

Channel 231
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6 Startup Challenges That Can Be Mitigated With Focus

Startup Professionals Musings

It’s tough for an elephant to be agile. Every successful startup I know has pivoted a couple of times, as they learn what really works in the marketplace and in the sales process. Perhaps the focus should be on a single distribution channel, better customer service, or a simplified pricing structure.

Startup 287
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118
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4 Of The Best Small Business Tools To Use In 2020

YoungUpstarts

Attracting new customers and nurturing them along through the sales pipeline is what every business tries to do effectively and efficiently. In today’s market, businesses need to employ a combination of inbound and outbound marketing techniques to attract qualified buyers across all channels. Project management tools.

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6 Reasons Why More Is Not Better In Your Next Startup

Startup Professionals Musings

It’s tough for an elephant to be agile. Every successful startup I know has pivoted a couple of times, as they learn what really works in the marketplace and in the sales process. Perhaps the focus should be on a single distribution channel, better customer service, or a simplified pricing structure.

Startup 424
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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Each sale requires us to handhold the customer and takes way too long to close. He took a deep breath, looked around the boardroom table and then proceeded to outline a radical reconfiguration of the product line (repackaging the products rather than reengineering them) and a change in sales strategy, focusing on a different customer segment.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency.

Startup 326