Remove Agile Remove Metrics Remove Revenue Remove Startup
article thumbnail

[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 264
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use agile budgeting to manage your cash

David Teten

Instead of budget approvals, monitor key metrics and give managers more flexibility. However, in a startup the most common scenario is that projections get missed. Entrepreneur Jeff Magnusson provides a sample agile budgeting workbook. Regardless of whether you take a traditional or agile budgeting approach, Robert A.

Agile 60
article thumbnail

Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. If these sound like reasonable answers to you, and you are in a startup, update your resume. Titles in a startup are not the same as what your job is. All good news. I wasn’t surprised. Titles Are Not Your Job.

Startup 316
article thumbnail

Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. For the contractors, anything new offers the real risk of losing a lucrative existing stream of revenue. Companies Run on Process. Process Versus Product. are obstacles for innovation.

article thumbnail

7 Ways To Keep Your Business Working Like A Startup

Startup Professionals Musings

As a consultant, I hate to see you lose that startup focus on innovation, change, and customers. Sometimes you have to be willing to jeopardize current revenue streams to penetrate new markets or technologies. Remember that as a startup problem solving was the priority, often requiring emotional persistence and peer disagreements.

article thumbnail

Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167