Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Address acquisition products like Privy and MailMunch make it incredibly easy to tie your website, landing pages, and social campaigns directly to your email lists at your ESP.

Email 50

Email Technical Review Marketing SEO 50

The Startup Magazine

SEPTEMBER 13, 2021

A search engine optimisation strategy can be used to promote online content which is especially important if you own a business because you can advertise your products and services to specific groups of customers. Search Engine Optimisation Strategy. Improve your organic search ranking. Identify popular keywords.

SEO 124

SEO Social Media Engineer Search 124

YoungUpstarts

SEPTEMBER 28, 2018

Many customers find out about businesses through digital means, and a digital marketing campaign delivered in tandem with SEO strategy builds credibility, visibility, and a positive reputation. Content writing encompasses the written text on your website, blog, social media platforms, and other digital marketing channels.

SEO 167

SEO Social Media Engineer Search 167

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.

Search 154

Search SEO Analytics Engineer 154

YoungUpstarts

DECEMBER 13, 2018

Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel. Long-form content for making an SEO impact. Pay to play” — the path to more exposure.

Social Media 232

Social Media Media SEO Channel 232

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Algorithmic segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Algorithmic segments. That’s a serious win achieved through personalization.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. But ASO, like search engine optimization, fails when worshipped like a false god. Then, target them with user acquisition campaigns.

Metadata 121

Metadata Technical Review Retention Metrics 121

Occam's Razor

MARCH 30, 2017

Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). More Human Intelligence Needed, Too.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

The Startup Magazine

SEPTEMBER 30, 2018

Social selling tools lets you sell your products and services over your desired social media channels. Here are some of the top tools you must definitely use to increase your business presence on social media: Shopify – A complete multi-channel ecommerce solution, Shopify lets you sell your products directly on 20+ social channels.

Social Media 96

Social Media Media Sales Audience 96

Duct Tape Marketing

AUGUST 23, 2023

It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns. I'm an engineer. So it gives you content, multiple distribution channels, and you start building this audience. John Jantsch (25:04): It's almost its own algorithm.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. Born in 2005 as a search engine marketing agency, Browser Media still offers search as its core service but provides so much more than just tinkering with meta tags. photo credit: Ashleigh Brown.

Channel 37

Channel Sales Advertising Mobile 37

searchengineland.com

MAY 30, 2012

More Search Engines. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. The engineer who can get this question is surprisingly rare, but amazingly valuable. Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Search Features.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Women Entrepreneurs Can

JANUARY 25, 2021

If you talked at the beginning of this century about the importance of marketing in a business, people’s minds turned to local papers, TV and radio, and billboard campaigns. Below, we look at some of the habits you need to break in order to have a proactive, working marketing campaign. Pixabay (CC0 Licence). But SEO is not magic.

Marketing 52

Marketing SEO Social Media Campaign 52

ConversionXL

NOVEMBER 6, 2017

Too often, the numbers you see in case studies are lacking valid statistical inferences: either they rely too heavily on an A/B testing tool’s unreliable stats engine and/or they haven’t addressed the common pitfalls […]. Ideally in planning, but also in post-test segmentation. Machines are way better than humans at this.

Chad 112

Chad Mobile Technical Review Aggregator 112

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that the fall under the AI umbrella. So we, we call Google an AI based search engine now.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Women Entrepreneurs Can

JANUARY 19, 2023

This post shares a five-step guide to building a scalable search engine optimization (SEO) strategy. What Is Search Engine Optimization (SEO)? To better understand SEO, let us talk about how search engines work. Search engines “crawl” the Internet with bots or web spiders. What is it? How does it help your rehab facility?

SEO 52

SEO Algorithm Engineer Software Review 52

Up and Running

FEBRUARY 28, 2017

It’s true that keeping up with Google’s hundreds of algorithm updates throughout the year requires resources, but you don’t have to bend over backward—or break the bank—to understand SEO. It will tell you if you are getting mostly referral traffic from social media channels or if your visitors are coming in organically from Google searches.

SEO 60

SEO Small Business Analytics Search 60

Women Entrepreneurs Can

NOVEMBER 6, 2018

Precision marketing means that you use tools and crunch data to launch a more data-driven, personalized marketing campaign that boosts engagement, conversions and sales. The accuracy is pinpoint, with the social media giant able to use back engine algorithms that are focused on an individual’s unique purchase pattern.

Revenue 40

Revenue Tulsa Marketing Social Media 40

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today.

Search 31

Search Technical Review SEO Small Business 31

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. This post doesn’t do that. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Use analytics from ad campaigns to prompt sales staff to take action. Lattice Engines is one of several other end-to-end entrants in the ABM software market.

Software Review 117

Software Review Software Marketing IP 117

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. This post is about choosing the right sales strategy and channels for your startup from the start. I’m a geek and software engineer from the former ­Soviet state of Belarus. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

The Startup Magazine

MARCH 28, 2021

Channel: Finding out which sources, such as email, organic search, and email, are used to calculate website traffic is another way to do so. Headings aid in the reading and understanding of texts by users and search engines alike. So, you’re missing out if you’re not using them in your paid search or SEO campaigns.

SEO 175

SEO Social Media Search Campaign 175

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. Every vendor ranked benefits from the traffic, audience, and leads produced through top search engine rankings at zero additional cost.

Advertising 100

Advertising Application Development SEO Channel 100

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

FEBRUARY 2, 2016

Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days. In fact, SEO has in my view risen from the ranks of technical tactic to the status of full blow marketing and growth channel. How and Why to Use SEO for Growth written by John Jantsch read more at Duct Tape Marketing.

SEO 28

SEO Dividend Channel Conversion 28

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 14, 2010

One of the very smart things I’ve noticed Armada is doing is making heavy use of YouTube as a marketing channel. At least 50% of the tracks I listen to on YouTube come from Armada, especially if I follow a music trail going from one track to the next following the “similar video&# recommendations provided by the YouTube algorithm.

Media 89

Media Marketing Distribution Internet 89

Up and Running

SEPTEMBER 14, 2021

There are also third-party connectors that enable you to connect to Facebook Ads , Campaign Monitor, and LinkedIn. A user acquisition report is a handy tool to track and analyze the performance of your different paid-for ad campaigns. Target high-traffic channels. However, these may require a monthly subscription.

Small Business 148

Small Business Analytics Metrics Campaign 148

The Startup Magazine

OCTOBER 16, 2023

SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority. This means every penny you put into the campaign will be optimized for maximum returns.

SEO 88

SEO Metadata Lead Generation Startup 88

ConversionXL

JANUARY 2, 2020

From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. That makes channel performance difficult to compare. There are two types: Single channel; Multi channel. Single-channel types assign 100% of value to one source.

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91

ConversionXL

NOVEMBER 11, 2015

Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool. As such, multi-channel analysis and attribution modelling is non-existent in the platform. Setting up and launching a campaign is quick.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48