ConversionXL

JULY 29, 2020

If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. The fundamental difference between Amazon and Google search.

SEO 113

SEO PPC Algorithm Software Review 113

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

The Startup Magazine

OCTOBER 3, 2019

Moreover, the constant algorithmic changes by Google makes digital marketing even more challenging. Decide whether you want an in-house team or would prefer to hire a digital marketing agency to handle your campaigns. It’s not about rankings, traffic or conversions though these are the metrics that you count.

Marketing 99

Marketing Algorithm SEO Audience 99

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

Women Entrepreneurs Can

JANUARY 19, 2023

This post shares a five-step guide to building a scalable search engine optimization (SEO) strategy. What Is Search Engine Optimization (SEO)? SEO is tricky, so defining it should be first on our to-do list. To better understand SEO, let us talk about how search engines work. What is it?

SEO 52

SEO Algorithm Engineer Software Review 52

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

DECEMBER 13, 2022

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). Define your target metrics.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Mistakes to avoid when targeting metrics. But when executed right, it pays dividends.

Demand 124

Demand B2B Distribution Channel 124

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3-

Naming 152

Naming India Chicago Entrepreneur 152

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. So, you’re missing out if you’re not using them in your paid search or SEO campaigns.

SEO 176

SEO Social Media Search Campaign 176

Up and Running

SEPTEMBER 14, 2021

There are also third-party connectors that enable you to connect to Facebook Ads , Campaign Monitor, and LinkedIn. A user acquisition report is a handy tool to track and analyze the performance of your different paid-for ad campaigns. SEO optimization. We all know how important SEO is for businesses ’ search rankings.

Small Business 148

Small Business Analytics Metrics Campaign 148

VC Cafe

MARCH 15, 2016

LivePerson claims to use a proprietary algorithm to predict who will be a good visitor to target, others will let you set your own parameters ( SnapEngage is a great tool I’ve used in the past). Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

DECEMBER 16, 2020

Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance. Or is everyone paying attention to the wrong metric? SEO is one tiny piece of the larger marketing puzzle. How, then, can you evaluate the effectiveness of your SEO campaign?

Search 174

Search SEO Analytics Engineer 174

ConversionXL

DECEMBER 2, 2015

A/B Testing, Multivariate, and Bandit Algorithms: What’s the Difference? As for bandit algorithms, you can almost think of them as A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s).

Technical Review 48

Technical Review Analytics Framework Software Review 48

YoungUpstarts

SEPTEMBER 2, 2019

Those massive follower counts and likes on videos can all be yours with the proper campaign plan, and when you start truly parsing through content it becomes apparent how DIY some of these campaigns truly can be. The metrics on video gives one more outstanding point of data to play with.

Video 204

Video Marketing Social Media Audio 204

Women Entrepreneurs Can

OCTOBER 9, 2022

Algorithmic changes being implemented by social media giants have made it abundantly clear to businesses that they must invest in paid promotion to be seen. But performance analysis is much less useful if you wait until the end of a marketing campaign to look at it and make changes. Combine SEO And Content Marketing.

Marketing 52

Marketing Social Media SEO Mobile 52

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

NOVEMBER 15, 2010

Search, Referring Sites, Direct, Campaigns. If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). And of the search traffic, you want a big portion to be Organic so you are not just "renting" traffic or suck at SEO. 10% Campaigns.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

APRIL 13, 2016

Third, they aren’t looking for a single metric and are instead eyeballing which one is better based on multiple metrics. As a way to control some of these variables, Pizza SEO uses Facebook ads to test content audiences on a more controlled sample. Retweets, favorites, mentions, etc. This was their first version: Image Source.

Algorithm 48

Algorithm Social Media Campaign Audience 48

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Setting up and launching a campaign is quick. Google Content Experiments is Google’s testing and optimization tool, mainly operating with bandit algorithms, but also with the option to run traditional split tests.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Check the definitions of various metrics. Hybrid Data Bottom-line: I love customers, I love Task Completion Rate as a powerful metric, I love VOC.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JANUARY 18, 2022

When someone shares your YouTube video on Twitter, you can track that metric. Use this to build your sub-brand framework that every digital marketing campaign must follow. What signifies meaningful engagement is somewhat of a sticking point: headline metrics given by social media platforms are not usually as valuable as they appear.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. social media, email, paid ads, SEO, etc.)

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. Traffic Trends Key Metrics Analysis. Incoming and Outgoing Traffic.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Setting up your experiments for success: Define success metrics. Ton Wesseling: “Validation in Every Organization”.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

blog.expensify.com

APRIL 24, 2012

Fun does not include ERP or accounting or any other algorithmically non interesting character shuffling or dynamically generated SQL queries, so that you can collect micropayments from already broke teens. Basically, any Algorithm-able person cannot be a bad programmer. Its the algorithms, logic and organization that are important.

Java 107

Java PHP Software Review Coder 107

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Learn: identify tripwires and optimize the campaign continuously.

Agile 90

Agile Analytics Algorithm Software Review 90

Duct Tape Marketing

AUGUST 31, 2017

Standing Out with SEO and Style. To rank on the search engine results page (SERP), you’ll have to factor in search engine optimization (SEO) when brainstorming topics and planning your piece. You can’t only write for an algorithm and if you’re taking SEO into consideration when crafting content online, your competitors are too.

Demand 48

Demand B2B Curation SEO 48