ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. To understand the YouTube Algorithm, you need to understand YouTube’s strategy. Key metrics (90% of your focus). Vanity metrics.

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Channel Metrics Algorithm Video 129

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

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Metrics Marketing Campaign Audience 157

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. Social media is subject to changes in algorithms, updates and features.

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SEO Metrics Social Media Audience 163

Start Up Blog

AUGUST 11, 2022

Once we have a metric in place, whatever improves that metric becomes the focus of what we do. One metric you’ll know is how many views on average your social posts attract. As for the algorithms, well, they perpetuate that further. Know your Metric. Scoreboards change everything. Attention wins.

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Viral Metrics Algorithm Video 62

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

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ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. But don’t go overboard.

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Metrics Audience Curation Algorithm 152

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e. Obsessing over going viral.

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Demand B2B Distribution Channel 124

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. There’s lot of overlap, but what it comes down to is metrics and goals. As such, a company with SEO as a primary growth lever tends to hire differently than a company primarily growing by virality.

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Analytics Engineer SEO Channel 99

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

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San Francisco Lean Technical Review Continuous Deployment 166

abovethecrowd.com

OCTOBER 17, 2013

Awareness of the service was clearly spreading virally through word of mouth. For starters, the business metrics are quite compelling. It turns out that the majority of the women in our office were rabid fans of the service, and what’s more, so were many of their friends outside of Benchmark.

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eCommerce Technical Review North America San Francisco 62

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

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Technical Cofounder Technical Review CTO Hire Fractional CTO 338

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. Track the right metrics for performance.

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Customer Viral Audience Campaign 102

View from Seed

AUGUST 30, 2016

“Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. Doesn’t look all that compelling.

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Social Media B2B North America Media 185

reidhoffman.org

NOVEMBER 12, 2013

We are the leader in the professional domain with viral growth. In our third example, we contrasted Altavista and its search algorithm versus Google and its search algorithm PageRank. Here, we argue that we have a viral product that creates a network that possesses network effects.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), and of course our absolute favorite metric, Economic Value (macro plus micro outcomes delivered on your digital presence – mobile, desktop).

Analytics 149

Analytics Marketing Audience Channel 149

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Also, Google’s algorithms now prefer bumping up mobile-friendly websites to the top.

SEO 179

SEO Social Media Search Campaign 179

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? Those of us with a computer science background call it the hill-climbing algorithm. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

JUNE 11, 2014

And VS can accomplish this without the worlds most crazy-freaky predictive algorithms of Earth and alien juice from Mars. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Take any metric you want. Pick any metric you want. Follow-on views.

Design 150

Design Software Review Technical Review Mobile 150

grasshopperherder.com

FEBRUARY 19, 2011

We’re testing a viral loop, direct sales, and affiliate marketing.&# Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. As an investor, I will expect the same metrics an investor would get. No one can memorize all metrics.

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Cofounder NDA Founder Sweat Equity 47

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? Hacker” is more of a double entendre.

Marketing 165

Marketing Viral SEO Analytics 165

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Put the consumer experience and brand above stale marketing metrics. Strategy #3: Get emotional.

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Campaign Marketing Design Differentiation 134

blog.expensify.com

APRIL 24, 2012

Fun does not include ERP or accounting or any other algorithmically non interesting character shuffling or dynamically generated SQL queries, so that you can collect micropayments from already broke teens. Basically, any Algorithm-able person cannot be a bad programmer. Its the algorithms, logic and organization that are important.

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Java PHP Software Review Coder 107

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48

Cracking the Code

MAY 15, 2008

80 percent voted “Yes” 6) Evolution trumps design (Steve) Artificial Intelligence algorithms will be necessary for each great invention (e.g., SaaS business metrics: why are they different? Popular Media: the key to viral marketing. ► 06/17 - 06/24. (1). Save the planet! ► 04/15 - 04/22. (1).

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Software Review Technical Review San Jose Venture Capital 48