VC Cafe

MAY 4, 2021

The social media giants are racing to introduce their own social audio experiences. With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Racket is very “bare bones” at the moment in terms of editing abilities, analytics, social features etc.

Audio 139

Audio Software Review Open Source Social Network 139

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Never forget that pleasing an algorithm can often mean that you forget your actual audience. This will provide you with some significant benefits.

B2B 138

B2B B2C Social Media SEO 138

Women Entrepreneurs Can

APRIL 5, 2019

To garner the most interest, live events should be focused and tailored to specific niche of your audience. Small B2B or B2C conferences. These are the types of events that your audience will recognize and be interested in. Market your event across all social media platforms. Seminars or roundtables. Virtual Events.

Small Business 40

Small Business Marketing Social Media Hosting 40

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 You can set up your Google Analytics tracking here. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

MAY 17, 2017

Begin by analysing the categories, keywords and audiences your competition is targeting. You may also audit the type of content they are sharing on social media and their blogs. Define your target audience. Hence precisely defining your target audience becomes important and that’s where a buyer persona comes into picture.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. First party historical data.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal.

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

JULY 23, 2021

It’s just raw mechanical analytics that they do to determine whether we will show this to people. So think about the moment that your audience might be online, the moments that they might check LinkedIn and might engage with your content. For B2C Brands, they would say Monday and Wednesday. Test Drive Your Content.

Viral 216

Viral Algorithm Framework B2B 216

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. — Lump all of your Google Helps for small businesses together — Use popular social media platforms for advertisement. Make all of your business accounts social media websites — and work them.

Small Business 138

Small Business Marketing SEO Social Media 138

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Imagine how many problems will be found, how much improvement can be driven… all without Google or Adobe Analytics.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

MARCH 4, 2016

Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. Examples: Yesware , ToutApp , Sidekick , Close.io. Attract relevant people. Blogs, SEO, Ads.

B2B 48

B2B Sales Technical Review Software Review 48

crowdSPRING Blog

JULY 29, 2016

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Many of these resources focus on tactics and analytics. Because the best way to excel in content marketing is to give your target audience something they’ll find valuable.

Marketing 48

Marketing B2C Audience Aggregator 48

Brandanew

AUGUST 1, 2016

Through the Social Trends Show, we will share ideas, expert comments and trends on social and digital media. Show Guest : Nick Brennan is the Founder & CEO of Watch Social Media , a social media marketing firm based in Chicago, IL. How did he get started in the social media/ digital marketing field.

Social Media 100

Social Media Marketing Media B2C 100

Up and Running

AUGUST 25, 2021

Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. Spend time engaging with your audience, and you can learn a lot about their needs. Talk to your existing customers. A whopping 3.96 There you have it!

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. Social sharing means you can access a wider audience because users love sharing content online.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. You still need to provide the products and services your target audience wants. They knew they had to simplify the registration process.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 16, 2022

Use insights from analytics to fine-tune your offers and increase their effectiveness. The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. To secure a sale, you have to show up where your audience is looking for information. Conclusion.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? Conversation Rate = # of Audience Comments (or Replies) Per Post. Conversation Rate.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

NOVEMBER 6, 2015

Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. Not only does your sample need to be large enough, but it needs to be representative of your entire audience, as well.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

OCTOBER 16, 2015

Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. His team has found that 66% of attention on a normal media page is spent below the fold. As with all things in CRO, you’ll have to test it for yourself and your audience.

Conversion 48

Conversion Mobile Design Warrant 48

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. But over the past decade a rather seismic shift has occurred.

Marketing 78

Marketing B2C Social Media Channel 78

Up and Running

NOVEMBER 3, 2016

From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable. Here at Bplans, we’re also fans of Hootsuite—we recommended this social media monitoring tool on our list of our favorite marketing tools. Analytics tools (from Google to MailChimp).

Marketing 60

Marketing Social Media Analytics Framework 60

ConversionXL

MARCH 3, 2021

So the best place to understand the traffic quality of those keywords targets is by using Google Analytics. If you’re not doing so already, it’s critical to link your Google Ads account with Google Analytics so you see exactly what your site’s visitors are doing once they arrive on your website via a paid click.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. LunaMetrics wrote a fantastic article on YouTube tracking in Google Analytics and Google Tag Manager.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!)

Metrics 126

Metrics Web Analytics Campaign 126

Duct Tape Marketing

APRIL 28, 2017

Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Celebrities – Celebrities are usually contracted by brands with big budgets who want to reach a mass audience.

Social Network 51

Social Network Distribution Curation B2B 51

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. presence).

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Thanks to Olin Downs, Social Shark Media ! #11-Dream Photo Credit: Lisa Schulte.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. Instagram has an estimated 400 million users. Big mistake.

Social Media 60

Social Media Media B2C B2B 60