Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Experiments come in all shapes and sizes: A marketing campaign. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

DECEMBER 20, 2022

So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. You're not overwhelming your audience with 10 photos in 10 separate posts. Whereas the feed posts tend to be heavily curated.

Marketing 96

Marketing Social Media Video Technical Review 96

Brandanew

OCTOBER 6, 2015

Every network brings a new set of statistics with different looking analytics. You need to create or curate content keeping audience needs central. Also most of the social networks like Facebook and Twitter themselves offer decent analytics. This is why it is important to measure the ROI of your social investments.

Social Media 100

Social Media Media Analytics Social Network 100

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

YoungUpstarts

DECEMBER 21, 2018

While it isn’t necessary to join every single platform, you should make sure that the ones you do choose are right for your business and for your audience. To hone your strategy, think about where the topics that appeal to your audience intersect with the issues that your small business stands for. Know Your Audience.

Social Media 159

Social Media Small Business Media Software Review 159

ConversionXL

JULY 28, 2020

For example, product recommendations curate an assortment of products that the customer can then choose from, giving consumers self-determination. Placed at checkout, these help their target audience, the environmentally-conscious consumer, feel more confident about their purchase. Drive segmented email campaigns.

Marketing 163

Marketing Architecture eCommerce Campaign 163

YoungUpstarts

MAY 12, 2013

Why do some campaigns fly while others die? To prevent over-saturation, seek to understand what your audiences truly want and customise your content for each channel. Admittedly, ” The Impact Equation ” is more anecdotal than analytical. Done correctly, the right form of exposure leads to stronger engagement.

Social Media 133

Social Media Curation RSS Media 133

Occam's Razor

SEPTEMBER 30, 2013

On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? of value to the audience and 3. It is absolutely a valuable audience. Everyone is contenting a lot of content about content marketing. There is even an institute about it. incredible 2.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. Great to be with you again and great to be with your audience again. David thanks for joining me. How’s that? Thanks John.

Search 30

Search Technical Review SEO Small Business 30

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM teams then began curating content and tagging it by use case, industry, and persona. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Step 3: Analyze your audience to build strong connections.

Customer 98

Customer Marketing Channel Acquisition 98

crowdSPRING Blog

JULY 24, 2018

Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. Drip marketing (also known as automated email campaigns, lifecycle emails, or marketing automation) is one of the more recent uses of email to gain traction amongst marketers. Cost: Free. Life events.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. Drip marketing (also known as automated email campaigns, lifecycle emails, or marketing automation) is one of the more recent uses of email to gain traction amongst marketers. Cost: Free. Life events.

Social Media 48

Social Media Marketing Analytics Audience 48

The Next Web

DECEMBER 18, 2013

The general idea is to comment on blog posts that you know your audience likes reading. Apart from looking ONLY at unique visitors generated by these efforts, there are many good side effects to commenting on blogs and forums – community building, finding relevant users, discovering more about the market and the audience. Set up a bit.ly

HTML 131

HTML Cofounder Search Curation 131

Duct Tape Marketing

DECEMBER 5, 2017

For a while now, I’ve been promoting something I call the Total Content System TM , which is an approach that allows you to plan, delegate, curate, create, collaborate, repurpose and get far more out of every piece of content you produce. Ensure your audience sees your content. Decide what content you should create.

Customer 45

Customer Matching Curation Differentiation 45

Duct Tape Marketing

MARCH 17, 2020

SEMrush offers the following tools and reports: Domain Analytics: This includes an overview, organic and paid research, backlinks, traffic analytics, display advertising, and PLA research. You can also create specific phone numbers that are associated with each ad campaign you run.

SEO 75

SEO St. Louis Software Review Marketing 75

This is going to be BIG.

JANUARY 31, 2010

RSVP: [link] 6:30PM SUXORZ: the worst social media campaigns of '09 Think you know everything about social media? Come laugh and learn as we dissect the twelve worst social media campaigns of 2009. Finally, we revisit the winners of each round and vote on the grand champion Suxorz campaign. The Suxorz occurs in four rounds.

New York 68

New York Community Social Media New York City 68

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Use insights from analytics to fine-tune your offers and increase their effectiveness. Curate the right items and allow the customer’s impulses to do the work. Track and tweak. Conclusion.

B2B 129

B2B Email Sales Acquisition 129

Up and Running

NOVEMBER 4, 2015

Simply build the survey and send it out to your audience. It puts everything in one place with an easy to follow user interface, works with Facebook, Twitter, Google+, Instagram, YouTube, Tumblr, and WordPress, and has incorporated analytics so you can stay on top of your metrics. Analytics tools. Online survey forms.

Curation 60

Curation Finder Startup Social Media 60

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

JANUARY 16, 2020

As we’re looking at those long form content, we’re looking for similar patterns and keywords that we found already resonate with your audience. We also, then, start to learn from your analytics, and suggest additional keywords as you go forward. It’s learning for that specific audience, of that platform.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Duct Tape Marketing

JULY 7, 2017

It’s about telling stories that engage your audience over time. Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide , “by giving them high-quality content that is very relevant to them on a consistent basis.”.

Marketing 56

Marketing Social Media Curation Audience 56

Up and Running

MARCH 5, 2018

This article is part of our Business Startup Guide —a curated list of our articles that will get you up and running in no time! If you run social media profiles for your business, most social sites provide a free demographic breakdown of your followers in the backend analytics area. If you build it, they will come. Start with social.

Marketing 136

Marketing Software Review San Diego Curation 136

YoungUpstarts

JUNE 29, 2020

Sharing and curating enough content on social media should help boost your brand’s reputation. So, spend time writing insights, reviews, and guides that not only entertain but also impact your audience in ways that lead them to purchasing an offer. For this, you only need to track your social media analytics.

Reputation 242

Reputation Marketing Social Media Curation 242

Duct Tape Marketing

JUNE 22, 2021

With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Is it to launch a brand or a new product campaign? Facebook is a place for audiences to connect with businesses big and small.

Social Media 94

Social Media Media Curation Audience 94

ConversionXL

FEBRUARY 11, 2020

But it’s a nice way to build an engaged audience if you’re just starting out. Paid tools like Triberr can help you connect to Twitter influencers, curate content, and grow engagements. You’ll also better understand your audience and what engages them. Plenty of other tools are industry agnostic.

Conversion 68

Conversion Social Media Search Campaign 68

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. image source. I believe this is a three part problem. Conclusion.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. image source. I believe this is a three part problem. Conclusion.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. image source. I believe this is a three part problem. Conclusion.

Social Media 126

Social Media Media Marketing Database 126

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. image source. I believe this is a three part problem. Conclusion.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. image source. I believe this is a three part problem. Conclusion.

Social Media 69

Social Media Media Marketing Database 69

ConversionXL

SEPTEMBER 24, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. By Gagan Mehra. I agree to get emails.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Hearpreneur

JULY 10, 2015

However, the next evolution of the subscription commerce will become the curated subscription business model. We use a hybrid approach of using data analytics and expert human recommendations to pick flavors, and through this approach, we’ve had great success in member retention. Thanks to Tri Nguyen, Zodist ! 2) Facebook Ads.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

Duct Tape Marketing

JUNE 6, 2018

Is it to launch a brand or a new product campaign? If you think about using social media not as just this megaphone that gives you an audience but for your very specific marketing objectives, business objectives, and then meeting certain intent throughout the customer journey, you can develop a strategy that makes some sense.

Social Media 74

Social Media Media Marketing Curation 74

Duct Tape Marketing

NOVEMBER 30, 2017

Is it to launch a brand or a new product campaign? If you think about using social media not as just this megaphone that gives you an audience but for your very specific marketing objectives, business objectives, and then meeting certain intent throughout the customer journey, you can develop a strategy that makes some sense.

Social Media 69

Social Media Media Curation Lead Generation 69

Up and Running

NOVEMBER 9, 2016

Take a look at how much time you actually have to devote to curating your social media presence. A brand that hopes to cultivate a young, fun, snappy tone might take to Twitter, where pithy one-liners and retweeted GIFs are a common method of communicating with an audience. The 5 Easy Steps To Measure Your Social Media Campaigns.

Social Media 142

Social Media Media Bandwidth Curation 142

Up and Running

OCTOBER 18, 2016

Know your audience—and know who uses Pinterest. Before you begin mapping out a Pinterest strategy, it’s a good idea to cross-compare your existing audience (or potentially the new audience you’re trying to attract) with Pinterest users. Pinterest is a unique social platform in that its beauty comes in the form of curation.

Small Business 60

Small Business Marketing Social Media Curation 60