ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. The two aren’t disconnected, though. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular. Experiment with content and posting times.

Social Media 113

Social Media B2B Media Marketing 113

YoungUpstarts

JULY 16, 2019

AI tools are currently transforming the world of B2B sales, and some of the unique ways AI can streamline your sales process might surprise you. Advanced analytics aid sales teams in seeking out customers who are most likely to convert, which means time and energy isn’t wasted by making offers at the wrong time or to the wrong person.

Artificial Inteligence 113

Artificial Inteligence Sales Sales Cycle North America 113

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

Rembrandt Communications

AUGUST 7, 2019

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. By helping your public relations and marketing teams work as quickly as possible with the latest technology, you can help them do their jobs more efficiently, reach more customers and increase sales for the B2B.

PR 100

PR Technical Review B2B Public Relations 100

Austin Startup

MAY 12, 2020

Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

NOVEMBER 4, 2021

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product Marketing B2B Technical Review 127

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

ReadWriteStart

DECEMBER 30, 2020

AI will help improve data analytics, automate financial processes, and overcome forecasting challenges with predictive analytics. The post How to Optimize B2B Deal Management to Cut Costs and Losses in 2021 appeared first on ReadWrite. Conclusion. In essence, no business can afford to be left behind.

B2B 153

B2B Cost Management Forecast 153

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. Say you’re writing about how to marry Google Analytics and CRM data. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”.

Analytics 161

Analytics Acquisition Channel B2C 161

YoungUpstarts

SEPTEMBER 30, 2018

Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics. How can brand analytics help? With effective brand analytics, you can gain back control of your brand and of your products. The solution?

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

JULY 8, 2021

If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. For example, there’s often a discrepancy between the number of clicks generated from Facebook Ads and number of page visits from that source from Google Analytics.

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

NOVEMBER 17, 2017

Having helped world-class companies recruit B2B sales executives for decades, here are have 4 ways to build a strong virtual bench: 1. LinkedIn also just recently announced TalentInsights , a new big data analytics product that enables HR leaders to delve more deeply into data for hiring. Aggressively Target Passive Job Seekers.

Artificial Inteligence 113

Artificial Inteligence B2B Reputation Hiring 113

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

YoungUpstarts

MAY 30, 2014

Data analytics let you predict customer demand and manage resources efficiently; an analytics solution that is fully integrated with your e-commerce site can enable seamless inventory management and real-time resource planning. Big Data isn’t just for big business anymore.

Social Media 174

Social Media Mobile Analytics Cloud 174

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Finally, they will aim to reduce delivery time through intelligent route planning and the usage of data analytics.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. For many B2B SaaS companies, problem terms are the biggest opportunity. What is the SEO pyramid? brand terms, solution terms, etc.)

Framework 123

Framework B2B SEO Search 123

YoungUpstarts

NOVEMBER 29, 2017

Think of your first B2B web site as one step beyond your elevator pitch. Google Analytics provides free tools and the training to use them. Advisors agree your startup is on the right track. Now is the time to get your web site up. Here are five tips to help build a first web site that will help your business grow.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

Lightspeed Venture Partners

AUGUST 17, 2014

He has assembled a crack team of experts in natural language processing, text mining, machine learning, computational optimization, and unstructured data analytics to do something essential for any B2B enterprise: generate demand. Typical conversion rate boost > 50%. Generate new leads with a high probability of conversion.

B2B 96

B2B Revenue Private Equity Artificial Inteligence 96

View from Seed

MARCH 24, 2021

Advice on How to Make Your First Analytics Hire “Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. Two Hires Startups Wait Too Long To Make “The first hire is a really good business generalist that is focused on analytics, finance, and ops.

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

YoungUpstarts

APRIL 22, 2016

Salesforce does the same thing in the B2B world. Prior to WePay , he was Global Vice President of Sales at SAP, previously serving the company as Vice President of Analytics for Asia, Pacific & Japan and Global Vice President of Business Analytics and Technology solutions, Ecosystem and Channel Partners.

Japan 100

Japan Global Asia API 100

Lightspeed Venture Partners

AUGUST 18, 2014

We are thrilled to back co-founders Rick Morrison and Jud Gardner and their team as they continue their mission to use next generation data analytics to help life science companies transform the way they bring products to market. Comprehend has developed a next generation data analytics platform that readily adapts to all this change.

Analytics 109

Analytics Boston B2B Cofounder 109

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

SEPTEMBER 6, 2012

Lean Analytics: Using Data to Build a Better Startup Faster with Alistair Croll and Ben Yoskovitz. In this workshop, Lean Analytics authors Croll, Founder of Solve For Interesting, and Yoskovitz, VP of Product at GoInstant, will teach you how to use analytics to find product/market fit before your money runs out.

Lean 154

Lean Cofounder Analytics Startup 154

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Analytics data is one piece of the puzzle to be paired with qualitative research.

Technical Review 133

Technical Review Marketing Software Review Audience 133

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Racket is very “bare bones” at the moment in terms of editing abilities, analytics, social features etc. I’ve had a chance to record a few sessions and enjoyed the simplicity of the product.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

OCTOBER 16, 2022

Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Google Analytics helps you dig into where leaks occur. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Edin Šabanovi? Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

JANUARY 10, 2018

Take an in-depth look at your marketing analytics to assess how favorable public opinion is toward your brand. Ryan Gould is the Vice President of Strategy and Marketing Services at Elevation Marketing , a B2B marketing agency. Develop a Plan to Separate You From the Business.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

ReadWriteStart

MAY 16, 2018

Now, AI can sift through prospects using advanced analytics to discover which ones are the most likely to convert, then spit out a list of the best leads in seconds. In B2B sales, the process is longer, but the premise is the same: Online research has replaced the old-school necessity of verbal description in sales.

Sales 90

Sales Technical Review Artificial Inteligence Software Review 90

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Up and Running

NOVEMBER 4, 2020

Once the website goes live, check the stats on your website using Google Analytics or a similar tool. Certain B2B companies may not need mobile apps because most of their transactions are occurring when people are at their office, already in front of a computer and not checking their mobile phones (or at least not in front of the boss!).

Developer 86

Developer Mobile eCommerce Design 86

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97