Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Web Revenue 142

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. 05:03] There is so much you could measure today, a lot of data to be analyzed. Like this show?

Software Review 83

Software Review Marketing Metrics Analytics 83

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. No marketing attribution model is perfect.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The only reason good old digital is beating TV is mobile. Amazing, right? So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

SEPTEMBER 4, 2019

Often, marketing creativity encounters technical limitations. But few marketers know what they’re getting into when they go down that path—or decide against it. Decisions related to site redesigns are often the most expensive—and least reversible—that marketers make. A web page can load only so fast. That ignorance is expensive.

Web 103

Web Caching HTML Marketing 103

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 22, 2008

Meanwhile you are the smart one, know that it is important that our "online analytics" morphs into true Multichannel Analytics, i.e. non-line analytics. Then you'll have a blue print for doing nonline analytics: Offline -> Online -> Offline. One of these day everyone will get that.

Analytics 122

Analytics Campaign Maldives Software Review 122

crowdSPRING Blog

APRIL 30, 2019

Most startups and small businesses have limited budgets for marketing. So what’s a startup or small business to do when their need for marketing is big, but their budget is small? But, there’s plenty that you can do… if you embrace lean marketing principles. National television campaigns are definitely out.

Lean 91

Lean Small Business Software Review Marketing 91

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JUNE 10, 2013

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. They are hardly unique in creating compound metrics in the social analytics space. on the social channels. The point is, you should embrace the framework.

Metrics 140

Metrics Analytics Search Social Media 140

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

Steve Blank

MAY 17, 2022

Machine Learning is most advanced and widely applied today in processing text (through Natural Language Processing) followed by understanding images and videos (through Computer Vision) and analytics and anomaly detection. Human-Machine Teaming in Exploitation and Analytics. Examples: Brand24 , MonkeyLearn. Hang on to your seat.

Artificial Inteligence 421

Artificial Inteligence Software Review Algorithm Technical Review 421

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Frameworks for businesses during a crisis.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

AUGUST 2, 2017

presence in new markets and verticals. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. We can use Lincoln’s framework to select the best partners. Is there market appetite for our joint offer? Can we really stand out in the market?

Channel 84

Channel Partner Programming B2B 84

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. That sounds suspiciously like…marketing.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JULY 16, 2019

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. You activated all the right channels to reach your target segment. Taking lessons from agile project management (specifically: sprints), I’ll show you how to build more effective, less assumptive, marketing campaigns.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

AUGUST 2, 2017

presence in new markets and verticals. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. We can use Lincoln’s framework to select the best partners. Is there market appetite for our joint offer? Can we really stand out in the market?

Channel 77

Channel Partner Programming B2B 77

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Steve Blank

JULY 27, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. He also was chief architect at Ship Analytics for ship, sub and helicopter trainers.

Channel 120

Channel India Technical Cofounder Silicon Valley 120

ConversionXL

OCTOBER 19, 2021

In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. The building blocks of a successful Facebook marketing strategy. A successful Facebook marketing strategy is built using ingredients that are important to any digital marketing strategy: 1.

Marketing 134

Marketing Audience Social Media Algorithm 134

The Startup Magazine

MARCH 24, 2024

A key qualification framework like BANT (Budget, Authority, Need, Timeline) can help this evaluation. Here are some key tips to refine lead qualification — Leverage predictive analytics for pipeline forecasting Predictive analytics offers real-time data and forecasts that help in accurate pipeline forecasting.

B2B 148

B2B Forecast Entrepreneur Analytics 148

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

OCTOBER 1, 2022

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . industry conferences, marketing meetups, VC groups, etc.). Events (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Steve Blank

SEPTEMBER 22, 2011

Size the market opportunity. Pick market type (existing, new, resegmented). Connect the UI to a web application framework (for example, Node.js , Rubyon Rails , Django , SproutCore , Jquery , Symfony , Sencha , etc.). Use Web Analytics tools ( Kissmetrics , Google Analytics , Mixpanel , etc.)

Lean 334

Lean Web Coder Business Model 334

YoungUpstarts

JUNE 9, 2013

Social media marketing is probably the most heavily written management topic on the planet. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. These tend to be more inspirational than instructional.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JULY 16, 2021

It should be informed by your market, competitor, and user research, and optimized through feedback and testing. Figure out how your product uniquely fits into the market and drive that message home. Even then, treat your marketing messaging as a living document to match your ever-evolving audience. Start with user research.

Audience 127

Audience Framework Differentiation Software Review 127

Duct Tape Marketing

JANUARY 22, 2019

Transcript of How Installing a Marketing System Serves Consultants and Their Clients written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Marketing is a system, you’ve probably heard me say that before, but maybe you’ve never heard me talk about the Duct Tape Marketing Consultant Network.

New Hampshire 57

New Hampshire Marketing SEO Analytics 57

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

YoungUpstarts

OCTOBER 4, 2015

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease.

Technical Review 100

Technical Review Software Review Customer Social Media 100