Brandanew

OCTOBER 28, 2015

Share your stories to build an audience of beta testers : Even before they launched formal shows or even a company name, Gimlet started producing podcasts about setting up their company. So while you must stay with your topics and niche, never underestimate the power of a side story that inspires your audience. That does not engage.

Audio 100

Audio Audience Channel SEM 100

Duct Tape Marketing

MARCH 25, 2020

I also find it’s a helpful tool when you’re working with a distributed team. When you’re working with a distributed team, it helps to have a way for you all to come together face-to-face. You can also easily incorporate Q&A and chat into your video, making it easy to engage your audience while you’re live.

Video 63

Video Audio Software Review Technical Review 63

Duct Tape Marketing

OCTOBER 6, 2022

I guess how do you talk about the benefits for that, uh, distributed team or if that work from home, uh, team, I mean, what's the benefit of adding this? We have Slack for audio based communication. So, you know, we have a fully remote and distributed team. It wasn't popping up immediately. Now we got it. Yeah, no, no problem.

Audio 87

Audio Cofounder Jordan Video 87

VC Cafe

APRIL 28, 2021

They already distribute over $100M a month amongst their 200,000+ creators. Most creators build their audiences on Platforms etc. The platform provides the tools and in most cases the audience, but that of course, comes at a cost. A16Z, did a great job summarising how companies (vs. Platform take rates = tax.

Audio 167

Audio Valuation Stealth B2C 167

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.

Community 54

Community Kuwait Cofounder Bootstrapping 54

ConversionXL

FEBRUARY 3, 2022

Product development allows you to expand your existing market share by developing a new product for that audience. In 2020, Clubhouse established a market for an audio-only social platform. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Partnerships. Diversification.

Marketing 115

Marketing Framework Metrics Channel 115

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

DECEMBER 14, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And also knowing your audience because mm-hmm. And so knowing a little bit about your audience really does help with that when you're thinking about which tactic should I use and well at work and while people just be irritated or not.

Differentiation 81

Differentiation Demand Distribution Sales 81

Duct Tape Marketing

JULY 12, 2017

The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time players like NPR have embraced it fully as a way to reach an audience increasingly tuning radio out.

Audio 39

Audio Distribution Technical Review America 39

Duct Tape Marketing

FEBRUARY 27, 2020

Video, email, audio, even sales copy that is meant to sell. I know when my books come out, for whatever reason, the audio book is a few weeks later or a few months later, and I always hear from people. It’s like, “I only listen to audio books. So it really depends on your audience, right? John Jantsch: Yeah.

Audio 57

Audio Boston Video HTML 57

ConversionXL

MARCH 6, 2019

But LinkedIn owns the lucrative B2B audience. Hard-code subtitles to get your message across without the audio. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. At the same time, a formal video demo may not capture audience attention, especially at the top of the funnel.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

DECEMBER 20, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram. It's one of the most used platforms.

Marketing 96

Marketing Social Media Video Technical Review 96

VC Cafe

SEPTEMBER 16, 2021

A new flock of startups has launched to support content creators to craft (videos, art, newsletters, music, games, courses, etc), find an audience, generate income (subscriptions, tipping, ecommerce, NFTs, etc) and engage their communities. The creator economy market map, Singalfire. A look at Creator Economy Startup Landscapes.

Startup 207

Startup Social Media Venture Capital Audio 207

Austin Startup

NOVEMBER 13, 2019

For example, content that uses Castilian Spanish (used in Spain) isn’t well-received by Latin American audiences. Which led to Pamela’s point, “Latinos like localized content, it worked with reviews and it should work with audio content as well.” I call Austin my second home because people believe in people. Josh Alballero with IOOGO.

Technical Review 51

Technical Review Cofounder Dallas LLC 51

Both Sides of the Table

FEBRUARY 18, 2013

Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV. Gangnam Style is the manifestation of this trend which turned what should have likely been a medium size global audience into an global phenomenon like we’ve never seen.

Video 380

Video Audience Global Distribution 380

ConversionXL

APRIL 7, 2020

Not every brand has the budget or a large audience of potential podcasters ready to listen. Regardless of content format (audio, video, text, or print), branding is essential. Additional formats include creating segments (news vs. commentary) and live audiences. Podcast distribution. The rest is history.

Syndicate 85

Syndicate Syndication Hosting Audio 85

Duct Tape Marketing

JULY 12, 2017

It’s kind of the study of record for things like streaming audio, things like Pandora and Spotify and a whole number of things. You look at some of the NPRs of the world that are using a significant distribution. Tom Webster: Yeah, we work with NPR, and it has opened up a whole gigantic other audience for them.

Audio 38

Audio Media Boston Missouri 38

Duct Tape Marketing

MAY 26, 2020

As long as you have a microphone that works, a way to record a conversation with guests (if you have guests), and a way to share the content with your audience, you’re really all set. Distribution – iTunes/Apple, Spotify, Google Podcast, Stitcher, TuneIn. It establishes an emotional connection with your audience.

Small Business 95

Small Business SEO Audio Hosting 95

ConversionXL

MAY 27, 2022

hoping to scoop up that small percentage of your audience who is ready to buy. Once you’ve created your list of potential themes, test them in front of your audience. Going viral means a larger percentage of people who will never buy your product see your content (in other words, a smaller percentage of your target audience).

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

AUGUST 25, 2014

What small business owner hasn’t watched one of these shows and thought to him or herself, “I wish I had a TV show about my business distributed by a media giant to millions of viewers around the world”? You see, a podcast is basically a means of distributing content to an audience. What’s a Podcast?

Jordan 68

Jordan Las Vegas Alaska Audio 68

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Brandanew

FEBRUARY 29, 2016

Content marketing is the art of using various techniques to reach out to your target audience with useful content. This content can range from written text, audio or visual content across media. Content Strategy. Content strategy is defined as the planning, development, and management of content. Product Marketing.

Marketing 100

Marketing Equity Audio Social Media 100

Startup Lessons Learned

SEPTEMBER 22, 2008

What those sites have in common (despite their very different audiences) is that something is causing their customers to become addicted to their product, and so no matter how they acquire a new customer, they tend to keep them. For example, you often hear eBay or Neopets described as having viral growth, but I dont think thats correct.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 7, 2008

If you would like to talk about this at a Bootstrapper Breakfast ( [link] ) I think you would find a receptive audience. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Sure, Id be delighted to.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

JULY 28, 2010

They were interested in the tools and new distribution medium kaChing provided. “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# They were interested in the tools and new distribution medium kaChing provided. Which is a nice story. says Rachleff.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Startup Lessons Learned

SEPTEMBER 2, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Duct Tape Marketing

NOVEMBER 1, 2017

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. Robert, you take this one.

Cost 38

Cost Marketing Audience Media 38

Entrepreneurs-Journey.com by Yaro Starak

JUNE 14, 2010

When I say multimedia, I mean the use of different modalities of content, tapping into the trinity of text, audio and video. Frank Kern was one of the first online marketers I heard stress the need for content in video, audio and text. When I study, my preferred modality is audio. How Best Do You Learn? His justification?

Audio 73

Audio Distribution Syndicate Syndication 73

Startup Lessons Learned

SEPTEMBER 10, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 15, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. Its now possible to gain massive distribution for almost any product without asking anyone for permission or signing a complex contract.

Product Development 88

Product Development Developer San Francisco Product 88

Duct Tape Marketing

JULY 5, 2023

Key Takeaway: A good business book should have a unique idea that solves a specific problem for a targeted audience, incorporating real-life stories and a narrative structure that engages readers. 19:36] If you’re going to write a book today, how important is having audio done? [20:54] Yeah, yeah. John Jantsch (11:13): Yeah.

Audio 64

Audio Artificial Inteligence ChatGPT Naming 64

Startup Lessons Learned

SEPTEMBER 2, 2008

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Austin Startup

JANUARY 27, 2021

As I write this, the vaccine is available and being distributed, but our industry is forever changed, and we will be experiencing hangover symptoms of 2020 to some degree as we make our way through the next 12–18 months. some of it extremely helpful, some of it a regurgitation of what you’ve likely already seen.

Non-Compete 68

Non-Compete Programming Dividend Curation 68

Startup Lessons Learned

SEPTEMBER 10, 2008

Beware The Need for Critical Mass I’m going to lead with a quote from Seth on this one: “Failing for small audiences is a loud cue that you will fail even bigger with big audiences.&# How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Duct Tape Marketing

FEBRUARY 1, 2023

Camden is the Founder and CEO of the Nonprofit Organization Beyond the Crisis Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts. John Jantsch (00:48): Welcome to another episode of the Duct Tape Marketing Podcast.

Entrepreneur 73

Entrepreneur Massachusetts Distribution Networking 73

Startup Lessons Learned

SEPTEMBER 6, 2008

Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60