Audience B2C Campaign Search 
ConversionXL
OCTOBER 16, 2022
A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. They got an ROI of $2 on every $1 spent. Why such a poor return?
ConversionXL
DECEMBER 2, 2020
Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. Most of your audience arrives on your site aware of what they need to fix. The first two are more familiar to B2B marketers; the last one often applies to B2C. Run the best campaign.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
MARCH 31, 2021
I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. It involves putting in the work. What are your goals for the next 3-6 months?
YoungUpstarts
OCTOBER 30, 2019
B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Never forget that pleasing an algorithm can often mean that you forget your actual audience. Email Campaigns: Dos and Don’ts.
Duct Tape Marketing
JANUARY 7, 2020
Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?
ConversionXL
JANUARY 18, 2022
By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences. Modern brand marketing methods to build an audience.
ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.
Expert insights. Personalized for you.
129 
Let's personalize your content