Remove Audience Remove B2C Remove Customer Remove Lead Generation
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. But LinkedIn owns the lucrative B2B audience. LinkedIn video ad metrics.

Video 129
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information.

Audience 127
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. They may have been a customer before.

B2B 48
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Audience/Traffic. Skip promotional-speak to build customer trust. More Categories. Live Events.

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5 Blunders To Avoid With Your Real Estate Website

YoungUpstarts

When designed properly, a real estate website can be useful for lead generation and building client relationships. Loading delays also reduce page views, decrease customer satisfaction and reduce the conversion rate. You need to have great content that will engage your audience and convince them to take action.

B2C 147
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Looking for your summer internship? Look no further.

Austin Startup

Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.