Both Sides of the Table

JANUARY 11, 2014

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. Find blogs and niche websites where your potential audience is likely to be. Timing and momentum.

PR 157

PR Development Team Review Viral Mobile 157

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Ask a question about a product on your website or blog. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

JANUARY 22, 2020

This requires having a blog with guides and how-to information. These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content. So get a YouTube channel and start embedding videos with keyword-rich descriptions within your blog posts. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Attending this presentation inspired me to write this blog post.

Metrics 165

Metrics Advertising Marketing Social Media 165

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190

Up and Running

NOVEMBER 5, 2014

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

Hearpreneur

DECEMBER 29, 2017

1- Based on our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. PR and Prose. Photo Credit: Nick Le.

Naming 104

Naming Entrepreneur Social Media PR 104

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

crowdSPRING Blog

AUGUST 20, 2017

Create a blog. A good vehicle for that content is a blog. There are a ton of resources and tips out there for getting your blog off the ground, but one of the most critical things to remember is to write about your passion. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Create a blog. A good vehicle for that content is a blog. There are a ton of resources and tips out there for getting your blog off the ground, but one of the most critical things to remember is to write about your passion. Invision , Buffer , and Hubspot are three companies with well-run blogs and accompanying newsletters.

Small Business 48

Small Business Marketing Technical Review Audience 48

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

SEPTEMBER 26, 2016

Soon after sharing, the site was featured on a Twitter Moment , the front page of Reddit , and numerous technology blogs. It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

Soon after sharing, the site was featured on a Twitter Moment , the front page of Reddit , and numerous technology blogs. It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

Soon after sharing, the site was featured on a Twitter Moment , the front page of Reddit , and numerous technology blogs. It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength. of course I do.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

ReadWriteStart

MAY 8, 2020

The very first version of content on this website was just a simple blog post. Now to pitch something like this, you do not need to create a fancy PR release. Here’s another mention the site gained on a popular Medium blog: Image Source. Use Google’s data PDFs and visualize them for your audience. Image Source.

Curation 132

Curation PR Public Relations Social Media 132

crowdSPRING Blog

MAY 5, 2010

Smart thoughts on importance of audience size as measure of our reach – [link]. Why People Hate Your Viral Marketing – [link]. Bought Loyalty vs. Earned Loyalty – [link]. The Real Reasons Big Brands Don’t Rank – [link]. Consumer Reports: Half of Social Network Users are “Oversharing&# – [link].

Social Media 88

Social Media Small Business Design Media 88

crowdSPRING Blog

MARCH 2, 2012

The Illustrated Anatomy of a Viral Pinterest Scam – [link]. Creating a Blog using Collaborative Consumption Services – [link]. Give Them What They Want: Targeting Your Audience with Blog Design – [link]. Ten Lessons I Learned from Shark Tank – [link]. Banksy on advertising – [link].

Social Media 93

Social Media Small Business Design Media 93

Brandanew

SEPTEMBER 12, 2015

It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that. Or worse still, expecting every single piece to be viral. This is not just driving in the wrong audience, but also helping lose the existing one. . And most them, are failing!

Marketing 100

Marketing Viral SEO B2B 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

MAY 23, 2016

You can start by reading a few (or all) of these 17 venture capital blogs, reading Tim Berry’s thoughts on what venture capital firms want, and his advice on finding venture funding. 11 Angel Investor Blogs You Should Be Reading. 17 Venture Capital Blogs You Should Be Reading. Do your own PR. Funding Guide.

Software Review 74

Software Review Software Delaware Forecast 74

Rembrandt Communications

APRIL 2, 2019

After all, we’ve all felt that little tinge of sadness, jealously or insecurity when reading posts by others, especially when negative posts go viral and the media covers them a d nauseam. If you’d like help getting the right message across to your audience at the right time, please contact me here.

Social Media 150

Social Media Media Viral PR 150

crowdSPRING Blog

DECEMBER 26, 2014

Customer Service: The Difference Between Empathy and Sympathy | crowdSPRING Blog – buff.ly/1DHGnmL. The Ultimate List of Blog Post Ideas crowdspring.co/1sNBpe5. crowdSPRING Blog – crowdspring.co/1yVVwJ4. Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Facebook Data Visualizer crowdspring.co/1wc4DU3.

Social Media 101

Social Media Small Business Design Media 101

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. While many IT professionals can think technically, they have a hard time communicating it to a wide audience. ); // Welcome to Mashable!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Brandanew

JUNE 1, 2015

The conventional formulas have been done to death- do not send the same PR release to everyone you meet or know- doesn’t work. <Editor’s note: For the Startups that are struggling that they have the same story for each new content piece or blog post, this is a great tip! > Every human being is unique. About author.

India 100

India Curation Viral Audience 100

crowdSPRING Blog

JANUARY 31, 2011

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan. Be consistent. Be special. Have a personality.

Public Relations 130

Public Relations Small Business Lean PR 130

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. Check it out at semrush.com/partner/ducttapemarketing. It’s 350 bucks.

Portland 58

Portland Audio Technical Review Video 58

Duct Tape Marketing

MARCH 8, 2018

Like, “I want them to join our audience so we can have communication,” or, “I want them to follow me on some network” or, “I want them to purchase something,” right? The ones that run parallel to your business, and they’re these types of things where your audience is interested in this.

North Dakota 55

North Dakota Email Campaign Video 55

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Are you reaching the right audience? Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

MAY 15, 2008

Audience: 40 percent voted “Yes” (while people believed overall in the emergence of the platform, the projector example did not resonate well - may be because the audience was not composed mostly of baby boomers) 3) The rise of the implicit internet (Josh) This one deserves a bit of explanation.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Keyword Research: Do you know what your audience is searching for? Do you need your PR & Marketing team to get this done? What can you be improving?

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales. Different contexts.

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

DECEMBER 30, 2014

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Kids will probably lose interest in this story pretty quickly, but I don’t think children were the intended audience for this movie anyway. Chef (May 2014); Open Road Films.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157