Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Personalization is the ultimate differentiation.

Restful 336

Restful Differentiation Social Media Dilution 336

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

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SEM Viral Marketing Widget 379

VC Cafe

MARCH 1, 2024

That’s why lists like Ycombinator’s Requests for Startups (RFS) help entrepreneurs thinking about starting a company (or picking a problem) and can be a good barometer for founders on what’s interesting to investors right now.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

ReadWriteStart

MARCH 27, 2019

To many aspiring startup entrepreneurs, this is disheartening news, and a borderline tragic way to look at things. New product features may be enough to differentiate the product, and enter a world free from competition, even within a competitive industry. One of the more obvious points of differentiation is price. Price points.

Differentiation 78

Differentiation Startup Advertising Channel 78

Women Entrepreneurs Can

APRIL 27, 2020

With so many world-class options available for every product and service, the only way to differentiate in the marketplace now is how you treat your customers. FAQs or frequently asked questions are like online documents where you mention the most common queries posed by your target audience, along with their answers.

Technical Review 52

Technical Review Customer Software Review Mobile 52

Hearpreneur

JULY 7, 2023

Effective PR allows businesses to build strong relationships with their target audience, stakeholders, and the general public. I've secured media coverage and press releases with top publications, as well as engaging on social media channels to get the word out about what I do.

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PR Public Relations Entrepreneur Reputation 111

Version One Ventures

SEPTEMBER 19, 2012

Companies that score highest in this criteria are typically: E-commerce businesses that fulfill regular needs and offer a differentiated experience or SaaS businesses that help businesses or individuals manage core activities. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

The Next Web

FEBRUARY 1, 2014

Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. The writing you’re doing to help build conversations around you as a professional should live in a couple of different places to help reach different audiences interested in what you’re saying about the marketing world.

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Leadership Marketing Social Media Audience 146

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses? 00:50): This is John Jantsch.

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Audience Revenue Distribution Differentiation 86

Duct Tape Marketing

AUGUST 23, 2023

He is an entrepreneur, podcast host, and community builder. Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. He's an entrepreneur, podcast host and community builder.

Community 51

Community Kuwait Cofounder Bootstrapping 51

YoungUpstarts

SEPTEMBER 3, 2020

Many entrepreneurs fresh-of-the-boat mistakenly assume that the marketing aspect for their startup consists merely of a few Facebook and email advertisement campaigns. Marketing Companies will analyze your startup’s purpose and direction of progress to smartly utilize the right media channels as part of their communications strategy.

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Marketing Startup PR Campaign 147

YoungUpstarts

MAY 12, 2017

Businesses analyze digital data to find out what content their audience likes, what works and what doesn’t. In the past, the only way to reach a wide audience was by placing ads in high-profile magazines or paying for an advertising spot on TV. Today’s entrepreneurs don’t have that kind of budget, but it doesn’t matter one bit.

Advertising 133

Advertising Marketing Social Media Campaign 133

ConversionXL

OCTOBER 7, 2021

To do that, research your target audience and build out customer personas. CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience : . You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement.

Product 142

Product Marketing Software Review Social Media 142

YoungUpstarts

AUGUST 23, 2015

Quite often, aspiring entrepreneurs pick a business idea solely on the fact that “there is nobody else doing this”. Successful entrepreneurs would often tell you that competition should not scare you away but instead steady your resolve to launch your business. We picked the online channel that was still not saturated in our industry.

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Differentiation Cofounder Channel Lead Generation 100

Duct Tape Marketing

APRIL 14, 2024

My passion for empowering entrepreneurs has led me to publish best-selling books, host a popular podcast , and share insights with thousands at conferences worldwide. This might involve conducting market research, analyzing your target audience, and identifying key metrics to track your progress.

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Hiring Leadership Differentiation Cost 76

crowdSPRING Blog

MAY 17, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. differentiation (can people tell it apart from other offerings?); innovation (are you constantly improving, iterating, bettering your product?);

Marketing 84

Marketing Startup Small Business Viral 84

Up and Running

APRIL 3, 2017

Whether you run a well-established company or are a budding entrepreneur, you’ll likely experience growing pains while building your team. What differentiates you from competitors? For example: We’re a New York-based jewelry company that turns women in developing countries into entrepreneurs.

Social Media 96

Social Media Employee Media Hiring 96

Hearpreneur

JULY 7, 2019

Some entrepreneurs will say the future is definitely bright but to others, some of these changes work against their expansion and business operations. We asked entrepreneurs their thoughts on the future of entrepreneurship and here’s what they had to say; #1- Solopreneurship. 2- Growth in entrepreneur movement in the US.

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Entrepreneur Distribution Employee Arizona 93

YoungUpstarts

MAY 26, 2017

Keep it short and to the point to engage your audience. How you make money, who pays you, your channels of distribution, and your gross margins. Convince the audience that you have an effective go-to-market strategy that won’t break the bank. Explain Yourself in the First Minute. Answer the Little Man. Slide 4: Underlying magic.

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Cofounder Silicon Valley Forecast Business Plan 185

Up and Running

AUGUST 14, 2018

Still, only 9 percent of marketers believe their digital marketing is working, and it can be challenging for small business owners and entrepreneurs to build their marketing capacity and expertise. Craft a message using what you know about your audience. Be more strategic about your marketing spend. Martin Ekechukwu of WHTWRKS Inc.

Marketing 71

Marketing Entrepreneur B2B Video 71

YoungUpstarts

FEBRUARY 28, 2017

Your product or service must have a unique sales proposition, a pitch that differentiates yours from others. Entrepreneurs risk failure when they ignore or fail to solicit the advice of professionals in law, human resources, accounting, and so on. But, thinking ahead, you can lay a strong foundation. Making your startup succeed.

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Delaware Retention Differentiation Sales 100

Women Entrepreneurs Can

NOVEMBER 9, 2020

As an entrepreneur, you’ll be well aware of the importance of building a strong brand. This is a key differentiating factor which can set you apart from your competitors and turn casual customers into confirmed brand advocates. Audiences prize great service as it makes them feel valued.

Retention 52

Retention Reputation Differentiation Advertising 52

Startup Lessons Learned

SEPTEMBER 22, 2008

But because paid traffic is fundamentally a bidding war, its important that you have a differentiated ability to monetize customers better than other people who are bidding for the same traffic. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Two Ways to Hold Entrepreneurs Accountable (for Ha.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

NOVEMBER 1, 2017

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

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Cost Marketing Audience Media 36

YoungUpstarts

OCTOBER 30, 2015

Differentiate From Day One. As an entrepreneur, you’re going to need to define all of these things in order to figure out where you stand in the marketplace—and how you can do it better than everyone else. And we can have it, too — as long as we channel our passions in the right places. What makes a good business?

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Social Media Differentiation Channel Community 100

Duct Tape Marketing

OCTOBER 6, 2022

Brett Martin (04:00): Well, you know, I probably wouldn't be an entrepreneur if I didn't think I was going to take over and eat Zoom's lunch. John Jantsch (06:41): All right, so, so I'm gonna make you be like a baseball announcer, you know, who has to describe what's going on the field to an audience who can't see it?

Audio 84

Audio Cofounder Jordan Video 84

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Do you feel like you know what differentiates your business from every other business out there? And the next one down goes to the site. You wanna feel cool. That was so great.

Community 79

Community Framework Advisory Board Viral 79

YoungUpstarts

JULY 30, 2019

Simon Mainwaring, branding expert, and entrepreneur, shares in his Walmart Case Study: The key takeaway is that purpose is essential to the way stakeholders view your brand. Amazon – Develop a consistent, reliable multi-channel brand. Make it easy to communicate with your business through various channels.

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Curation Social Media eCommerce Channel 173

Start Up Blog

JANUARY 29, 2012

. • We can no longer buy an audience on demand. And it’s harder than ever to differentiate consumer goods. Advertising is becoming less cost effective as audience attention fragments. What brand marketers must do is be part of important conversations with their audience. It’s no longer a brand built monologue.

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Australia Distribution Asia Channel 93

Duct Tape Marketing

FEBRUARY 7, 2024

11:53] As a social selling platform that uses AI what is Lately’s key differentiator from other brands? [15:39] I was the first music director for a channel called The Loft. I think if you buy it, so what's the differentiator or what's your stay ahead cutting edge play. 18:59] How do you best describe what Lately does?

ChatGPT 79

ChatGPT Generative AI Social Media Campaign 79

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] It's an audience and that's fine. I look, I owe a lot to my audience.

Community 81

Community Marketing Audience Networking 81

The Next Web

FEBRUARY 3, 2014

From a publisher perspective, Demand Media , hosts native ads on its content channels, including Cracked.com. Steps are being taken to help differentiate between the good, bad, and ugly native ads. Publishers are offering advertisers an increasing number of creative solutions to reaching target audiences, beyond the banner.

Advertising 139

Advertising San Francisco New York Viral 139

Up and Running

MAY 1, 2014

> Know your audience. Your plan should be written in a language that your audience will understand. The vast majority of business owners and entrepreneurs aren’t business experts. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.

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Business Plan Forecast Balance Sheet Distribution 163

Duct Tape Marketing

APRIL 24, 2019

How in your opinion is somebody who claims to be a maker different than somebody who claims to be an entrepreneur or a business owner? Jules Pieri: Well first of all, a hundred and thirty-five million Americans claim to be a maker, and they’re not all entrepreneurs. The traditional channels, by the way, are still powerful.

Product 60

Product Sweat Equity Naming SEO 60

Up and Running

MAY 23, 2016

To give you a better idea of what entrepreneurs in this industry are thinking about during each phase of the startup process, I interviewed SaaS entrepreneurs from all over the world, including our own COO Noah Parsons. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

JUNE 16, 2022

John Jantsch (05:19): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant. Certainly one is a differentiator. So that's where the mindset, the weed mindset comes from. So you have to have right.

Technical Review 74

Technical Review Naming Networking Washington 74