Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. Questions I ask Matt Briel: [1:29] Could you tell us about the origin story of Lulu and how did it come to be? [2:25]

Audience 88

Audience Revenue Distribution Differentiation 88

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Target audience.

Campaign 149

Campaign CTO Marketing Social Media 149

Up and Running

DECEMBER 3, 2021

If your company has grown to a point where more than one person is handling emails from customers, that’s a good moment to create a voice and tone guide. That is a much larger document to tackle, so today we’re just focusing on email. Why you need an email voice and tone guide. Know your audience. Smith” or “Mr.

Email 82

Email Stock Cloud Software Review 82

Hearpreneur

OCTOBER 25, 2023

I also suggest protecting your brand by trademarking your business name, ensuring it's uniquely yours. The first step is to have a domain name that matches your business name. Ensure that your website is easy to navigate, loads quickly, and is mobile-responsive to cater to a diverse audience.

eCommerce 130

eCommerce Omaha Entrepreneur SEO 130

The Startup Magazine

JUNE 5, 2020

As the name implies, Omnisend empowers online merchants to grow through omnichannel marketing. Omnisend offers marketing automation that allows you to bring your biggest channels under one roof and create a unified, seamless message. Integrate your channels to create a seamless customer experience. ActiveCampaign.

SMS 102

SMS Marketing Artificial Inteligence Campaign 102

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. What do their email campaigns look like?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

The Startup Magazine

JULY 9, 2020

It opens up a plethora of channels such as social media , email marketing campaigns, etc that can be utilized to make an ever-lasting impression and increase revenue. Now imagine if upon googling your name, they find no mention of your company. This is where you need to be if you really want to understand your audience.

Customer 112

Customer Social Media Marketing Web Development 112

Up and Running

JULY 7, 2021

These are the go-to elements that are everpresent across your eCommerce site , ads, email signatures, and anywhere else your brand must be present. Create a brand name. The first thing you should choose is your brand name. Whichever name you choose, just make sure to follow the SSS rule. Keep your brand name short.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Up and Running

NOVEMBER 9, 2020

The majority of shoppers—across multi-channel, online experiences —noticing a change in the way they shop due to retailers understanding and interpreting their data. Segmentation is a tool for understanding and grouping your audience by demographics and behaviors to help you better craft a marketing approach. How segmentation works.

Artificial Inteligence 90

Artificial Inteligence Technical Review Software Review Algorithm 90

ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

SEPTEMBER 6, 2019

How do you stay true to your core identity while seeming relevant to new audiences? If you can give your targets a cohesively branded look across your channels, you’ll be on your way to living up to their scrutiny and standards. Be active on any channels your target audience frequents, whether it’s Facebook, Instagram, or YouTube.

Technical Review 164

Technical Review Channel Audience Web 164

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111

Campaign Email Clickthrough Sales 111

ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. It’s going to serve as your central hub of operations – and the centerpiece of all your promotional channels. . Marketing/advertising channels. Memorability. Availability.

Startup 127

Startup Retention Acquisition Agile 127

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Email Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Duct Tape Marketing

MARCH 13, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. Really appreciate the time and happy to bring as much value as I can to you and your audience. 04:21): Obviously your audience is a big dictator of what platform and medium you use.

Software Review 78

Software Review ChatGPT Technical Review Small Business 78

mashable.com

OCTOBER 5, 2012

Why Your Startup’s Name Matters. This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. Naming can be one of the most difficult challenges in the early stages of a startup. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most.

Audience 127

Audience Non-Compete Distribution Channel 127

Both Sides of the Table

JANUARY 11, 2014

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. I recommend hiring or appointing a growth hacker.” Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

mashable.com

OCTOBER 5, 2012

16 Tips for Picking the Perfect Startup Name. This article is the second in a three-part series about naming your startup; on Wednesday, we discussed why your startup’s name matters , and on Friday, we’ll discuss testing and buying domains. But how do you actually create a name? Like Tweet. Like Tweet.

Naming 104

Naming Startup Social Media RSS 104

Duct Tape Marketing

MAY 24, 2023

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Like this show?

Social Media 79

Social Media Media B2B B2C 79

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. They’re marketing platforms with a heavy focus on email. Take Bellroy , a leather accessories retailer.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

NOVEMBER 25, 2014

This is especially the case for SMBs without the cachet and powerful name recognition of the Amazons, Nordstroms, Macy’s and the like. Facebook, specifically, is a strong lead-generation channel that allows advertising through promoted content that can yield better conversion than traditional ads.

Customer 176

Customer Social Media eCommerce Campaign 176

crowdSPRING Blog

APRIL 30, 2019

Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. You’ve got to diversify your marketing channels and tactics. Other platforms will allow you to connect with your audience.

Lean 91

Lean Small Business Software Review Marketing 91

ReadWriteStart

JUNE 17, 2020

If you’re in the early stages of promoting your startup , you’ve probably thought about trying every possible marketing tactic out there: emails, blog posts, targeted ads on social media — you name it. It has become both a key piece of every marketing strategy and the most preferred way in which audiences consume content online.

Video 150

Video Software Review Startup Audience 150

Duct Tape Marketing

JULY 20, 2022

7:00] Many people make the mistake of taking events and putting them online versus changing the way they present to virtual audiences — would you say there’s a difference in how you should present? [8:03] Sign up to receive email updates. Build, manage, and measure campaigns —across all channels — faster and easier.

Audio 80

Audio Technical Review Social Media SEO 80

YoungUpstarts

MARCH 27, 2019

Building your brand on social media requires much more than simply knowing your audience and staying active, although these common startup social media tips are certainly useful. According to the same Statista survey, 18% of consumers have made a purchase directly through a social channel. Relying Only on Big Name Influencers.

Social Media 113

Social Media Media San Diego Sales Cycle 113

Startup Professionals Musings

AUGUST 15, 2022

Data-enabled shopping has completely changed our purchasing experience, has undermined some of the greatest brand names, and has created some new brands, like Amazon, that now dominate. Online entertainment: millions of channels, billions of actors. The audience is now the actors. Data enable: use metrics and measurements.

Startup 315

Startup Social Media Analytics Cloud 315

Up and Running

OCTOBER 30, 2020

Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Our customer INGLOT Cosmetics Canada is a great example of creating an omnichannel network that extends not only to all online channels but also to their in-store experience.

eCommerce 152

eCommerce Sales Software Review Canada 152

YoungUpstarts

MARCH 1, 2018

When these new changes take effect, reach will be so small that we won’t be able to kid ourselves about whether or not our audiences see our content. This is a channel most small businesses could use, too. At one point Mark Zuckerburg actually thought Facebook Messenger could kill email. Online reviews are a marketing channel.

Small Business 187

Small Business Marketing Technical Review Social Media 187

The Startup Magazine

MARCH 10, 2024

As businesses strive to connect with their audience in more meaningful ways, integrating SMS functionality into Salesforce CRM systems has emerged as a powerful strategy. This integrates with multiple communication channels, such as social media, SMS, and email, and enables businesses to run themselves more smartly.

SMS 122

SMS Customer Campaign Social Media 122

YoungUpstarts

JULY 30, 2019

Walmart has long been a top name in US retail. Amazon – Develop a consistent, reliable multi-channel brand. Make it easy to communicate with your business through various channels. Provide prompt customer support via phone, email, and chat – as well as in store – whenever possible. Let’s get started.

Curation 173

Curation Social Media eCommerce Channel 173

mashable.com

JANUARY 18, 2012

How to Pick the Right Name for Your Business. Share on Tumblr email share Share on Tumblr email share. There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Abstract or dead simple?

Naming 97

Naming Social Media Social Network RSS 97

conversionxl.com

APRIL 29, 2014

Email Marketing. Onboarding Emails: What Happens After They Sign Up For Your “Free Thing” Tweet. I don’t know about you, but judging by my own inbox, what happens after I hand over my email address is just… disappointing. Here was the welcome email: Not even a link to bring me back into the product….

Email 67

Email Software Review Technical Review Campaign 67