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Is the Lean Startup Dead?

Steve Blank

With fewer than 10 employees but almost $2-billion dollars in the bank, they plan on jumping right in. Ironically, for this new audience that makes the next generation of Lean – the Innovation Pipeline – more relevant than ever. But NewTV doesn’t plan on testing these hypotheses. It’s the antithesis of the Lean Startup.

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. ” We think we now have a syllabus that will better fit a Life Science audience.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

You’ll think about your business, name, logo and colors; but maybe more importantly, you’ll think through who your target audience is and how you want them to feel about your product or service. Custom development. Custom development involves a full-scale team that works (usually) to build you a fully customized site.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. Titles are not the same as what your job is. This is a big idea.

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Back to Colombia: Vive La Revolución Emprendedora!

Steve Blank

Those who don’t make it into the class are offered a variety of on- and off-line tools, including government-funded translations of Steve’s nine-part Udacity.com Customer Development lectures , excerpts from the Startup Owner’s Manual in Spanish, and they’ve translated a long list of Code Academy courses and other tools as well.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

These are just a few of the powerful, growth-fostering impacts “Rock Star” customers are creating for a variety of companies. And engaging customers in such ways is generally much less expensive than hiring costly employees or agencies. Wrong message, wrong audience. But it does require some new thinking.

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