Startup Lessons Learned

SEPTEMBER 15, 2008

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. If its part of a viral loop, its probably trying to get them to invite more friends (on average). First of all, why split-test? In my experience, the majority of changes we made to products have no effect at all on customer behavior.

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San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

MAY 27, 2022

hoping to scoop up that small percentage of your audience who is ready to buy. Why are buyer personas ‘built’ through internal workshops, rather than ‘discovered’ through qualitative interview and quantitative survey research?” – James Dornan-Pipe, product marketing consultant [via Building Momentum ]. Obsessing over going viral.

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Duct Tape Marketing

JUNE 16, 2017

Conferences, workshops, and events are a big investment. In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. It’s proven to engage with audiences and showcase your brand personality in an authentic manner. High-quality video content. Yours must do the same.

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South Africa Audience Video Africa 53

YoungUpstarts

NOVEMBER 30, 2011

By now, many would’ve heard of buzz and viral marketing , experiential marketing , and the art of conversational marketing. Examples include the clowns interacting with audiences prior to each Cirque du Soleil show and the squeezing of a fresh lime into a Corona beer bottle. Endorsement.

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Startup Lessons Learned

APRIL 14, 2009

In other words, they have learned to grow renewable audiences. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Most importantly, they have lots of data about the unit economics of their business. Amazon PostRank

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Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

OCTOBER 10, 2017

You need to discover the channels that are relevant to your audience and focus solely on those. Referral Marketing – This includes intentional word of mouth activities, viral tactics, and intentional referral generation (should be a must for any business).

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Channel Marketing SEO Social Media 56

Startup Lessons Learned

JANUARY 27, 2009

In it, he mentions the core dilemma that all freemium companies face: the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience. At a high level, anything that drives virality should be free. January 28, 2009 1:54 AM startupcfo said.

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San Francisco Lean Continuous Deployment DC 148

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Probably not – you need to be finding an audience, making sure that audience will trade you their attention for your content, and – most importantly – establishing a baseline for how much that attention is worth to advertisers.

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Customer San Francisco Viral Lean 156

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Simply Measured Facebook Page Analysis – Analyze your Facebook Fan Page’s audience, volume, content, engagement trends and much more. HubSpot’s Website Grader – How strong is your website?

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

AUGUST 25, 2020

Here’s a compilation of the 25 extremely outstanding marketing strategies that a brand can use to reach its audience. Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal.

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Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

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Distribution San Francisco Lean Continuous Deployment 74

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

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Lead Generation Channel Partner Campaign 28

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. I would contact retailers of this card game and say, “I’ve got an audience of Magic players. In the Magic site’s case it was a forum that would grow virally by itself. I already had an audience of internet marketers.

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Technical Review Software Review Prospectus Audience 76

Startup Lessons Learned

MARCH 13, 2009

Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. If the viral coefficient is 0.9, This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. And, as well talk about in a moment, you dont get a second chance. keep iterating until its 1.1

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MAY 1, 2019

I do it live during this workshop in under three minutes. I think that when you have built up an audience, that audience does want more of you. It’s a great way to really start to try to build that audience who knows, likes and trust you, but just be careful that you’re not just adding more noise to the world.

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Portland Audio Technical Review Video 58

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares? Amazon PostRank

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Brandanew

JANUARY 8, 2016

Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Are you reaching the right audience? Ask for details and register at connect@brandanew.co. Tool 4: Buffer.

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Analytics Social Media Marketing Media 100

Startup Lessons Learned

APRIL 7, 2010

.&# But we also invalidated a hypothesis that customers wanted an avatar; we had to learn a whole new way of explaining the benefits of avatar-mediated communication because our audience didn’t know what that word meant. Or should you focus on user engagement or virality? Or should you focus on user engagement or virality?

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San Francisco Lean Metrics Design 154

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. Building and engaging a community through online forums and email lists is often a common first step.

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France Marketing Social Media Startup 77

Duct Tape Marketing

OCTOBER 9, 2014

Like any other consumers, online audiences are seeking to consume relevant, valuable knowledge. It’s easy for a great post or infographic to become buried under other online content, so how do you catch the attention of an ever-distracted online audience? See how much more participation you get from asking your audience their opinion?

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Audience Community Viral Internet 70

Duct Tape Marketing

FEBRUARY 18, 2020

That’s not the goal, we’re not trying to create drama or divide your audience, we just want to express that someone has made a choice in creating this content. Eight is a quiz, which I think is super underrated, it’s a really fun way to test knowledge, and present new information to your audience.

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Framework Audio New Jersey Video 69

Brandanew

NOVEMBER 19, 2015

The audience is pounded by advertisements each day and constantly looks for new experiences. Join us for a blogging workshop on November 27 to know all about the art of business blogging. Many marketers often struggle with wanting to get their messages viral, or reach the most number of users. Sign up here.

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Marketing Nepal Startup Social Media 100