ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Marketing campaigns. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

The Startup Magazine

MAY 15, 2019

14-25 percent still use blogs, social and mobile to learn about any new brands, solutions, and products. Take Advantage of Mobility. Currently, many consumers use smartphones and any other mobile device to reach digital marketing information; this is going to be very important. Conclusion.

Marketing 86

Marketing B2C Mobile Social Media 86

Duct Tape Marketing

MAY 22, 2019

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense. Brian Dean: Plenty.

SEO 60

SEO Kansas City Kansas Missouri 60

Occam's Razor

JULY 6, 2016

" In the biggest mistake post above, I'd encouraged you to spend time with the business, with the site (mobile or desktop) and dig from a non-data point of view. You must be freaking out, you have a huge website and 25 mobile apps. It does not matter if you are are B2B or B2C. Just do it. The why for your what.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. However, with the popularity of Instagram rising every month, it is becoming more difficult to get your voice heard amongst the chatter of other users and businesses on the mobile app.

Campaign 147

Campaign Social Media B2C Metrics 147

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. LinkedIn (not great for B2C). With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space. AdWords Display (sheer publisher size).

PPC 48

PPC B2C B2B Sales Cycle 48

Occam's Razor

NOVEMBER 13, 2009

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. via B2B Marketing Alliance ]. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

APRIL 13, 2017

Digital working and leisure have taken the world by storm and so have mobile phones. With mobility (provided by smartphones) and mobile app development, people are more connected on-the-go on digital platforms. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. Facebook advertising.

Social Media 62

Social Media Media Marketing Lead Generation 62

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

FEBRUARY 3, 2017

B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Mobile App.

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Be mobile-friendly. For instance, is your ecommerce site mobile-friendly? history and mobile devices accounted for more than a third, $2.8 Cyber Monday 2018 was the largest online sales day in U.S.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations.

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Study the ad campaigns that get people’s attentions and come up with something of your own — unique counts.

Small Business 167

Small Business Marketing PR Social Media 167

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). I’m logged into the browsers and the mobile application. " I wanted to die.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? Bonus: In the digital marketing savvy section I've also started to pull out my Samsung Galaxy Tab and Nexus S to preview the mobile and tablet experience of the company.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). For example, Google could send you a ton of traffic via your pay-per-click campaigns. Identify the Real Business Profitability Point: B2B.

Analytics 139

Analytics Aggregator Channel B2B 139

Up and Running

NOVEMBER 3, 2016

The trick is to make sure you are actually tracking your offline marketing campaigns, to determine if the return on investment is worth it. If you’re looking for a tool to monitor your mobile marketing efforts, Brian David Crane of Caller Smart Inc. Moscoe has had huge success with offline ads, and he says the ROI “can’t be beaten.”.

Marketing 60

Marketing Social Media Analytics Framework 60

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. And what data are companies personalizing based on? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Now they’ve launched a mobile app. It’s easy to get excited about an idea and rush the launch of a campaign or succumb to the time pressure of promoting a product for the holidays. B2B or B2C.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

OCTOBER 10, 2011

Businesses as in Red Bull and T-Mobile and Johnson & Johnson. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Here's that picture, applied to SM DR campaigns: Value Per Acquisition.

Social Media 165

Social Media Metrics Conversion Media 165

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Go Mobile Or Go Home. Go Mobile Or Go Home. Mobile-friendly website design is no longer optional. After that, get to work on your local SEO campaign.

SEO 28

SEO Phoenix Arizona Lead Generation 28

online.wsj.com

SEPTEMBER 23, 2012

which makes a mobile app that rewards shoppers for creating a personal shopping mall and following their favorite stores. Opinion: Noonan: The Romney Campaign Needs a New CEO. Business Services (B2B). Consumer Services (B2C). Opinion: Noonan: The Romney Campaign Needs a New CEO. Are We Really Getting Smarter?

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Show password option helps, especially on mobile. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Insert line of code.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. I mean it should be phones now, the mobile devices now, have incredible high quality video cameras built into them. Whereas LinkedIn has always been very B2B focused, very networking, very “I’m here to do business.”

Marketing 72

Marketing Social Media Sales Media 72

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Today in Mobile. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Mobile Lists.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

Simple editing. signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Blog posts and other forms of content that are fully optimized for mobile viewing.

Demand 48

Demand B2B Curation SEO 48