Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Some people only track actual costs of the campaign.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. What emotions were they feeling when they searched for a solution? You can send tailored messages based on segments.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

crowdSPRING Blog

DECEMBER 14, 2012

Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. Mobile SEO Is Not A Myth: 8 Popular Claims Refuted | Search Engine Land – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link]. 20 Effective and Amazing Ad Campaigns | PelFusion – [link].

Social Media 100

Social Media Small Business Design Media 100

Occam's Razor

JANUARY 24, 2011

How about the Analyst for Ohio State University who does a great job of measuring online donations but not the value of campus tours scheduled, prospectuses downloaded, online applications, course registrations, job applications, etc., Equipment lookups, lots of downloads, decision-making tools, quote requests for renting equipment, etc.

Analytics 122

Analytics Conversion Affiliate Web 122

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 73

Marketing Differentiation B2C PR 73

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

crowdSPRING Blog

AUGUST 6, 2018

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. According to the search giant, over 48% of all users started their search for something on a mobile device. After all, your website and your brand should work in tandem. Think about Google.

Mobile 48

Mobile Design Technical Review RSS 48

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Or, download a piece of software? You will get insights you can use for your data/campaigns. Don't bother searching for it using the search box on any patagonia.com webpage. Zero results via search. Or, unsubscribe for your company mailing lists? Just do it.

Design 86

Design Software Review Mobile Analytics 86

YoungUpstarts

APRIL 26, 2016

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. In particular, tech entrepreneurs should build a long-term search-engine optimization campaign in the first stages of business planning. What is your budget?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 16, 2014

In 2009, Matt Sonnhalter switched the focus of his advertising and marketing agency from B2B industrial manufacturing accounts to working only with companies that sell products to professional tradesmen. After all, you can’t download digital scents! You can ‘set and forget’ your marketing campaign using an autoresponder system.

Advertising 150

Advertising B2B Database PPC 150

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

AUGUST 17, 2022

So we, we call Google an AI based search engine now. And yeah, AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B.

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

MARCH 30, 2022

So we, we call Google an AI based search engine now. And AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B. Like this show?

Technical Review 85

Technical Review SEO Metadata Algorithm 85

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? Like this show?

Social Media 77

Social Media Media B2B B2C 77

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. You might think a Google Images search would return a good representation of a demand funnel for you to steal borrow. by downloading guides, using the open parts of our product, requesting a demo). But every diagram is biased towards the creator’s perspective.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Duct Tape Transcript Email Download New Tab John: Hello and welcome to another episode of the duct tape marketing podcast. I only work with B2B clients as well into service delivery.

Channel 63

Channel Acquisition Framework B2B 63

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And as much as that campaign may have worked for them, I still think that name has kind of trapped them into people thinking it's just for breakfast. Like this show? Duct Tape Transcript. Yeah, yeah.

Naming 74

Naming Kansas City Kansas Technical Review 74

Duct Tape Marketing

MAY 23, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. This is John Jantch. So what are you waiting for?

Revenue 60

Revenue Distribution Cofounder Email 60

YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines. This is where Search Engine Optimisation (SEO) comes into place. Provide A Mobile Responsive Experience.

Sales 100

Sales Technical Review SEO B2B 100

Duct Tape Marketing

APRIL 21, 2017

requires users to download a Chrome browser extension, which will then allow you to access additional information about common social media connections with the people they email. Followerwonk also allows you to expand your social graph by allowing you to search for Twitter bios and compare accounts, enabling you to target new influencers.

Social Media 63

Social Media Media Artificial Inteligence Analytics 63

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 27, 2022

They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers. Key points.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. Each marketing campaign should have one specific message based on a single idea. B2B demand generation focuses on ROI. Search Google for SparkToro and the results focus primarily on Rand.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down.

PPC 146

PPC SEO Campaign Analytics 146

Duct Tape Marketing

APRIL 13, 2017

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. The code is to create an impressive tweet like pushing a product release crafted well enough that it appears on top of search results. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign.

Social Media 60

Social Media Media Marketing Lead Generation 60

ConversionXL

MAY 13, 2020

Obviously, you can get a lot of information through the User Explorer report, but this is limited, not scalable, and not downloadable. After all, most questions we answer are pretty basic: Which campaigns bring more conversions? This is a challenge for most B2B sites. For regular use, aggregated data is usually enough.

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. This one can also be a free download for your students/subscribers.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

YoungUpstarts

DECEMBER 28, 2015

In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business.

Asia 100

Asia Las Vegas Marketing Technical Review 100

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. They should create remarkable content which provides great utility, attract links from other websites, and rank well on search engines. Google Searches and Social Media.

Software Review 100

Software Review Marketing Social Media B2B 100