Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 76

Marketing Differentiation B2C PR 76

Brandanew

FEBRUARY 17, 2016

Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. You must have seen those viral “what happens next will blow your mind” links. Also, do note that all social networks and search engines only show a certain number of words in the headlines. Avoid cliches.

Viral 100

Viral B2B Audience Social Network 100

ConversionXL

JANUARY 31, 2014

At the very least, have you inserted the keyword they were searching for in some prominent place on the page? Do This: Search for your landing page’s primary keyword & click on the pages your primary competitors are creating. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? You don’t pitch them to death.

Analytics 134

Analytics Video Matching Conversion 134

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. For example, for the search term ‘king-size duvet covers’, someone clicked on Matalan , which ranked in position nine in the organic results,” said Diana Agop, Planning and Insight Executive at Red C. Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

Ben's Blog

MAY 15, 2020

Andrew : I think a very, very simple, simple shortcut version of this might be something like: I find Yelp because I search for best dumplings in San Francisco, and then a Yelp page comes up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Your own video-on-demand channel for potential customers to join and stay engaged with.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. B2B Publishing. Mix of B2B and Consumer Pubilshing. WY. --> SEARCH NOW.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

MAY 19, 2016

For example, someone searches for local car insurance and finds thousands of options, but focuses on the top three results first… All three pages are open in the browser for comparison… The person compares the landing pages, trying to determine which is the right option for them… What about motorcycle insurance?

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Ditto if I do a Google search for "high zoom digital camera" and get an ad for Frys Electronics. Time to obsess about multi-channel outcomes.

Design 150

Design Software Review Technical Review Mobile 150

mashable.com

SEPTEMBER 1, 2011

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Duct Tape Marketing

JUNE 22, 2021

Social media is just another channel, it is another part of marketing. There are a ton of reasons to choose to use Twitter as one of your social media channels. As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business.

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Instead of committing to posting on your social media channels three times a day, start with a few times a week. Search relevant hashtags that customers might use on a regular basis. Image source). No problem.

Customer 92

Customer Audience Campaign Social Media 92

mashable.com

NOVEMBER 4, 2010

Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Facebook Wins Another Patent for Its. HOW TO: Win a MAZDA2 on Foursquare [S. OpenTable Seated 15.4 Million Diners. Animoto Grows to 2 Million Users 5 Tips for Improving Your Social Cust.

Developer 73

Developer Software Review PHP Social Media 73

conversionxl.com

FEBRUARY 4, 2014

At the very least, have you inserted the keyword they were searching for in some prominent place on the page? Do This: Search for your landing page’s primary keyword & click on the pages your primary competitors are creating. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? You don’t pitch them to death.

Analytics 98

Analytics Software Review Conversion Video 98

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly After someone signs up for your site, you ask them to share it with their friends through various social media channels and/or email. We took the creative approach with our messaging as well as integrated Facebook and Twitter to encourage virality. ); //]]> Welcome to Mashable!

Pakistan 94

Pakistan Social Media Startup Stealth 94

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Back in 2009, Google conducted experiments which demonstrated that slowing down the search results page by under half a second resulted in 0.2%

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Brandanew

JANUARY 8, 2016

My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. #Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook. Tool 8: KeyHole.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

AUGUST 16, 2016

It’s the #2 biggest search engine behind its parent company, Google. While it might seem tough to find a practical reason to use something like Snapchat for B2B purposes, plenty of companies are. This means a good video, properly embedded on your site, could help your search rankings. Snapchat, Periscope, Facebook Live.

Video 48

Video Metadata Social Media Hosting 48

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

mashable.com

NOVEMBER 3, 2010

“We are always looking for new companies that fit in our themes … go to www.foundrygroup.com and search on ‘theme,’&# explains Feld. With integrations to social networks, team members can search for keywords and reply to and import new contacts and their real-time profiles into Bantam Live.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

marketingland.com

JULY 11, 2012

Search Marketing |. Four Responsive Email Layouts The Search Time Warp How Your Content Strategy Is Critical For Reputation Management Not All Digital Ads Are Created Equal Marketing Biz: Smartphone Wars, Rocket Fuel & Twitter Evolution. Learn a lot from reading Marketing Land and Search Engine Land? Social Media |.

Email 49

Email Mobile SEO Search 49

mashable.com

OCTOBER 5, 2012

” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. viral video. viral videos. Contributors. 12 followers.

Naming 84

Naming Startup Social Media RSS 84