Remove B2B Remove Distribution Remove Viral
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video. Plan it out.

Video 129
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124
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Should You Pay Up for Team or Traction?

Rob Go

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. Great teams fail to build a product and get early distribution successfully all the time. Traction for Consumer, Team for B2B. Traction is fleeting for a bunch of reasons.

B2B 28
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Should Seed-Stage VCs Pay Up for Great Teams or Great Traction?

View from Seed

Great teams fail to build a product and get early distribution all the time. Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that, broadly speaking, you want to pay up for traction over team in consumer and overpay for team with less traction in B2B. The Case for Traction.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result? An increase in listings from 50,000 to 500,000.

Retention 113
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Product launches are one phase in the product lifecycle. Image source ).

Product 110
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.