Version One Ventures

NOVEMBER 6, 2013

This makes it laboriously difficult to identify rising stars and make comparisons within a specific vertical. At Version One, we have 6 investment themes (and more to come – stay tuned): Vertically integrated commerce. Vertical SaaS. Mobile marketplaces. B2B marketplaces. Online education.

Vertical 153

Vertical B2B B2C Venture Capital 153

A Crowded Space

OCTOBER 2, 2018

” The theory is that the great big markets have been built and have strong network effects so any new startups will be stuck going after tiny markets or hopelessly competing for big ones. 3) Niche Managed Marketplaces – Within many verticals, there are opportunities to significantly improve customer experience.

Vertical 60

Vertical B2B Early Stage Mobile 60

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. billion mobile phones.

Marketing 126

Marketing Flash Analytics Web 126

Hippoland

JUNE 19, 2016

1) The investor doesn’t / no longer invests in your vertical / space. For example, say you approach a pharma investor about your new mobile app. Similarly, within software, there are lots of nuances between say mobile apps and B2B software. Or even within B2B, say adtech and HR SaaS.

B2B 48

B2B Angel Investor Portfolio Vertical 48

ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. That sounds suspiciously like…marketing. For one, outbound marketing. Demand generation would not exist without the shift to inbound marketing.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Rob Go

DECEMBER 10, 2012

These conditions may have been technology limitations, market limitations, or just resistance to technology adoption by buyers and end users. B2B and especially SMB SaaS: We see B2B and especially SMB software to be a large and attractive category. Think about places like Github , Behance , GrabCAD , and others.

B2B 62

B2B Internet Vertical Early Stage 62

aweissman.com

JUNE 14, 2016

Stemming from a combination of user desires (driven by the mobile transformation of the last 10 years) and software and device capabilities, the reordering can be seen acutely in some conflicts that are now occurring. This user-centric approach to medicine is also occurring in more b2b oriented services too.

API 20

API Vertical B2B Social Media 20

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

Marketing 100

Marketing Campaign Email Sales 100

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay.

Internet 88

Internet Matching Vertical Hosting 88

Duct Tape Marketing

JANUARY 14, 2020

written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello welcome to another episode of the Duct Tape Marketing Podcast. Because not everybody gets into marketing wanting to be a videographer. Transcript.

Curation 39

Curation Video Viral Government 39

View from Seed

AUGUST 2, 2017

Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. For example, in computing platforms, the mainframe was superseded by the minicomputer, which was eclipsed by the PC, which was subsumed by client-server platforms, which in many ways has been replaced by cloud and mobile computing.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. It is essential for marketplaces to focus on creating critical mass in one specific segment of the customer base via marketing and sales.

B2C 136

B2C B2B Demand Vertical 136

Rob Go

JULY 11, 2013

It’s some combination of great teams , attractive markets , and promising products. This isn’t true for every single one of our portfolio companies, but in at least half, we had a thesis about why this company had some sort of unfair advantage or head-start when it comes to getting their product out into the market.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C. Some things and places matter much more than others.

Analytics 48

Analytics Technical Review Conversion Framework 48

VC Cafe

JUNE 22, 2010

Twenty Israeli startups will come to London to meet with top players in the UK market and present their latest innovations in a showcase event hosted by one of the world’s largest professional services organisations. Celeno and its partners deliver to the market Wireless Video Systems that solve the home wiring problem for HD video streaming.

Media 145

Media Social Network Flash 145

marketingland.com

JULY 11, 2012

Search Marketing |. Email Marketing |. Affiliate Marketing. Column: Email Marketing Column. Flexible/fluid grids pose a problem for email marketers – while possible, complexity and consistent rendering are going to be at odds. Social Media |. Display Advertising |. Analytics |. All E-Solutions Spotlights |.

Email 49

Email Mobile SEO Search 49

mashable.com

OCTOBER 5, 2012

Cezary Pietrzak is a New York-based creative marketer and growth strategist. He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. You can read his thoughts on startup marketing at www.cezary.co. Today in Mobile. Business & Marketing. Like Tweet +1 Share Pin It Share.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110